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Assoc Brand Manager/ Brand Manager

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Date: Nov 17, 2017

Location: Kennebunk, ME, US



Empowering a naturally healthy life – for our family and yours – for over 45 years.  When Tom and Kate Chappell moved to Maine and started making natural personal care products, they were guided by two simple philosophies. 
• First, that it was possible to make effective personal care products that were free from artificial flavors, fragrances, sweeteners, colors and preservatives.
• And second, that businesses should be good corporate citizens working to care for the planet and communities.  These same philosophies guide us to this day.  Tom’s of Maine products – including toothpaste, deodorant, mouthwash, bar soap, body wash, lotions and lip balms – are sold across the United States and Canada.  And because we are so committed to giving back, we donate 10% of our profits to charitable organizations, and our employees can use 5% of their paid time volunteering for causes they are passionate about. 

Tom’s of Maine is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Tom’s of Maine and Colgate, please visit and, or find us on LinkedIn, Facebook, Twitter, Instagram and YouTube.

Location: Kennebunk, Maine, United States
Relocation Assistance Offered Within Country
# 56941



Tom’s of Maine aspires to be an uncommonly good company.

Our destiny is to become the trusted partner in natural care among consumers with whom we share common values.

If the following aspects of our business are important to you, Tom’s may provide the kind of opportunity you seek.

  • Healthy goodness — We make healthy and effective products using naturally derived ingredients with limited processing and no animal ingredients
  • Environmental goodness — We strive to reduce our impact and leave the environment better than we found it
  • Human goodness — We encourage the use of time and resources to help those who dedicate themselves to improving the lives of individuals and communities


At Tom’s of Maine we care about our people.  Attracting, developing, and retaining exceptional talent is a key organizational priority. To support employee development and job satisfaction, we offer enriching career opportunities and access to world class training and education programs. We encourage Tom’s people to expand their professional horizons while gaining a greater understanding of the world in which we live.


As part of our commitment to our people, we are constantly strengthening our mentoring, training, benefits and work/life



Role Description

The Brand Manager is responsible for developing current and long-range marketing plans for designated products or categories.  These plans may include managing personnel and business financials, including overseeing the annual budget.  Responsibility includes:


  • Build annual budgets and financial plans, and tracking progress against those plans throughout the year
  • Develop and execute multi-year category growth strategies leveraging product development and marketing innovation
  • Present brand strategy and activity recommendations to management for review and direction setting
  • Manage product innovations from concept development through commercialization or in some instances, commercialize innovations transitioned from upstream product development team
  • Manage  brand equity considerations as input to driving business decisions
  • Partner with Customer Development to commercialize new products, execute other key marketing initiatives, and develop customer-specific growth plans
  • Partner with Insights community to mine relevant consumer and customer insights ; execute research plans as needed to guide business decisions and validate opportunities
  • Define priorities for people and financial investment
  • Coach and develop others to strengthen organizational capability and provide individual professional growth opportunity


Role Requirements:

  • MBA required
  • 3+ years of professional experience packaged goods / CPG marketing or relevant business environment
  • Experience engaging / partnering directly with customers to build and execute mutually beneficial solutions
  • Proven track record of delivering against business objectives and/or sales targets
  • Strong data-driven strategic analysis and strategy development skills
  • Strong project management skills, with the ability to handle multiple tasks simultaneously
  • Strong written, verbal and presentation communication skills
  • Ability to embrace change; willingness to be flexible
  • Highly collaborative and comfortable with working with cross-functional teams and various levels of management





Are you interested in working for Tom's of Maine? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, veteran status, marital status, or any other characteristic protected by law.

Nearest Major Market: Portland Maine

Job Segment: Brand Manager, Branding, Equity, Social Media, Manager, Marketing, Finance, Management

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