Job Title:  RE Specialist - Vet Channel

Relocation Assistance Offered Within Country
Job Number #166467 - Tokyo, Tokyo-To, Japan

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Job Summary:

• Responsible for developing RE(Retail Environment) strategy and action plans for Clinic and Therapeutic EC/DTC/B&M channels with the support from manager
  • Develop and evaluate 7P strategy by RE
• Responsible for implementing RE(Retail Environment) strategy and actions for Clinic channel  with the support from manager
  • Execute and track 7P strategy and actions
  • Manage national customer promotions for Clinic channel
• Responsible for leading and supporting RCD(Retail Category Development) for Clinic and Therapeutic EC/DTC/B&M channels with the support from manager
  • Develop Customer/RE segmentation for Clinic and Therapeutic EC/DTC/B&M channels
  • Co-develop Category vision & strategy for Clinic and Therapeutic EC/DTC/B&M channels
  • Support RCD and key customer planning & evaluation for Clinic and Therapeutic EC/DTC/B&M channels
  • Execute and track key customer actions for Clinic channel
  • Support increasing business productivity of CD for Clinic channel
• Responsible for co-leading GPS(Growth Planning Solution) for Clinic and Therapeutic EC/DTC/B&M channels with the support from manager
  • Lead RGM
  • Co-lead Annual Commercial Planning & Investment with brand marketing, CD, finance and CS&L
  • Co-lead Monthly Commercial Planning & Investment with brand marketing, CD, finance and CS&L

Duties and Responsibilities:

• Develop RE strategy with the support from manager(20%)
  • Develop 7P strategy(Product assortment, Price, Promotion, Placement, POP, Professional recommendation and Persuasion) by RE based on in-depthunderstanding of People Journey as well as category, customer and shopper insights by RE
  • Develop impactful 7P action plans and tools/programs -For EC/DTC, support DC team
  • Set the KPIs and evaluate the effectiveness of the 7P strategy and actions, and optimize/shape the future strategy -For EC/DTC, support DC team
  • Co-create BGP(Brand Growth Plan) and BEP(Brand Experience Plan) with Brand Marketing by bringing RE knowledge
• Lead implementing RE strategy for Clinic channel with the support from manager
  • Ensure the executional compliance of 7P strategy and action plans with CD, explain the strategy, clarify the actions and provide necessary training & education
  • Manage national customer promotions
  • Work closely with CD, find barriers and solutions for the improvement of their actions
  • Track the KPIs of the 7P strategy and actions, identify issues and opportunities for optimization
• Lead and Support RCD with the support from manager
  • Develop customer segmentation to prioritize growth, resource and investment
  • Co-lead category vision development with brand marketing
  • Support key customer JVC planning and business reporting to the key customers
  • Develop shopper-oriented solutions to win at the key customers -For EC/DTC, support DC team
  • Provide relevant trade stories with the goal to increase the value of the category -For EC/DTC, support DC team
  • Develop tools and programs for key customers for Clinic channel
  • Ensure the executional compliance of the key customer plans with CD for Clinic channel
  • Work closely with CD, find barriers and solutions for the improvement of their actions for Clinic channel
  • Set and track the KPIs and evaluate the effectiveness of the key customer plans for Clinic channel
• Co-lead GPS with the support from manager
  • Lead RGM as a part of the annual commercial planning, organize and prepare for RGM workshop and track the progress
  • Develop annual commercial grid & customer investment guideline(GtN and A&P) based on 7P strategy and RGM as well as the past learning of promotion ROI, evaluate the effectiveness quarterly and optimize at LEs -For EC/DTC, support DC team
  • Track the executional compliance of commercial grid & customer investment(GtN and A&P) vs. annual target and guideline for Clinic channel
  • Conduct pre and post analyses of promotions, archive performance and ROI history for Clinic channel
  • Participate in monthly discipline meetings(Meeting1,2,3) and plan gap-fill & effective use of SLOB  -For EC/DTC, support DC team
  • Develop bottom-up forecast for New Products, Renewal and Promotions with CD for Clinic channel
• Others
  • Administrative work which associate with the areas of responsibilities
  • Follows the other requests of the supervisor within the area of responsibilities

Education/ Experience Requirements:

• BA degree.
• 3+ years experience in similar roles in sales/customer planning or trade/retail/customer marketing.
• 3+ years sales/customer development experience 

Skills/Knowledge:

• Capability to develop and implement RE strategy, action plans and customer plans based on understanding of respective REs, customers, shoppers and category.
• Project management / leadership skills to work in cross-functional team environment
• Analytics and financial capability for budget planning, customer planning and forecasting
• Multifunctional capacity and flexibility to deal with ambiguous situations
• Communication fluency in Japanese and business English
• Google Slides, Sheets, Docs; Microsoft PowerPoint, Excel, Word; Intage SRI

Key competencies we value at Colgate Global:

• Leadership Competencies: 
  • Strategy/Vision
  • Effective Execution
  • Consumer/ Customer Focused 
• Functional Competencies: 
  • Shopper and Category Centric - RE / Service Provider / Customer Strategy
  • Commercial - Financial Proficiency & Pricing Excellence
  • Analytical - Insights & Analytics

Working Relationships (Key partnerships and report line):

• Does this position supervise: No, but lead a cross functional project team
• Report to RE Manager_Vet Channel
• Will work closely with Customer Development, Brand Marketing, PVA, Finance and CS&L
   

Travel Requirements:

• Expected percentage of travel: Up to 20% -Regular clinic visit, store check, customer meeting participation

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

#LI-Hybrid