Job Title:  Marketing Manager - Wellness Category

Relocation Assistance Offered Within Country
# 160241 - Tokyo, Tokyo-To, Japan

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

Job Summary:

The position is responsible for developing and executing category marketing and commercial strategy for Hill’s Japan Wellness business to achieve the category’s short and long-term business and marketing objectives.

Responsibilities include developing Category brand / portfolio strategy, developing product innovations, and executing commercial initiatives by leading cross-functional teams including agency partners.  Under the direction of the Marketing Director, this position is expected to deliver category initiatives to meet business objectives.

Also, this position is expected to increase Wellness category marketing team’s capabilities with developing individual team members 

What you will do:

• Lead analysis of category dynamics and business drivers with understanding pet owners insight to find key issues and feed into the category strategies and execution plans

  • Lead consumer centric category strategies / action plans development based on consumer insight / behavior.

  • Track market data and develop marketing action to enhance / recover business against annual business targets in a timely manner.

  • Review strategy / execution from market data and find learnings to draw clear indicated action for improvement.

• Develop strategic 5 years business case by leading a multi functional team with clarifying growth drivers and investment plans for each growth tactics, i.e. new product launches, pricing measures, media plans, channel tactics.

  • Find growth drivers to hit the strat plan target together with baseline assumption.

  • Develop a consumer journey based on the deep consumer understanding, which will be a bridge to translate growth drivers into activation plans.

  • Develop a set of activation plans based on the consumer journey, which realize the potential of the growth drivers.

• Lead and manage the development and execution of innovation projects and marketing plans working with global marketing team

  • Develop plans and get alignment from the Global marketing team on the localization of innovation projects.

  • Develop local marketing grid with aligning Global grid.

• Develop annual Wellness category marketing target / plan to achieve annual business target of the category.

  • Based on the strategic 5 years business case, develop and align with the Japan Leadership team on Wellness category annual business target and marketing plan including A&P investment plan.

  • Develop and propose marketing gap fill action to recover business against annual category business targets in a timely manner.

• Develop Wellness category team’s capability and grow team members as strong marketers.

  • Provide timely feedback and advice tailored to each individual’s personality and level of seniority.

  • Support setting of annual individual objectives which align with company priority and personal growth ambition.

  • Develop development and succession plan for Wellness category team members.

Required Qualifications:

• Bachelor degree and above, majoring in Marketing, or Business Administration will be a plus

• At least 10 years of brand management and/or customer marketing in consumer goods industry

• Managing a category or Brands as a business and brand owner, e.g. owning business KPI of Net sales / Profit and market performance KPI of share of market.

• Key involvement in business analysis, marketing plan development, and cross-functional project management

• Strong in project management and multi stakeholders communication

• People manager experience is a must.

• Native level Japanese and Business level English proficiencies.

Preferred Qualifications:

• Master's Degree in Marketing, or Business Administration will be an advantage.

Travel Requirements:

Expected percentage of travel:  Up to 10%

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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