Job Title:  Digital Commerce Marketing Manager

Relocation Assistance Offered Within Country
# 162752 - Tokyo, Tokyo-To, Japan

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

Job Summary:

The Digital Commerce Marketing Manager is responsible for developing comprehensive e-shopper engagement plans and strategies based on insights to accelerate demand generation and increase customer base (via new user acquisition and loyalty)

This role partners closely with the Marketing and Digital Commerce Sales teams to ensure alignment and flawless execution of Hill’s Digital Commerce commercial plans. The incumbent will ensure brand voices are well represented within the Digital Commerce space and have strong linkage to overall brand strategy.
 

Principal Duties and Responsibilities:
(35%)

• Lead the development and execution of Digital Commerce Marketing short and long term plans.  Ensure plans align with customer(s) strategies and expectations.
• Develops a yearly (12 months) Marketing and promotional calendar for each strategic Digital Commerce customer in collaboration with local Marketing & Digital Commerce Sales teams.
• Update calendar as Marketing and promotions are optimized.  Communicate to all relevant functions.
• Analyze results of key promotions to measure effectiveness, develop key learnings and best practices.

(30%)

• Adapt brand strategies into growth-driving Digtal commerce marketing strategic plans by leveraging comprehensive e-retailer data and optimizing user journeys through data analytics.
• Collaborates with the local Marketing team to ensure the delivery and execution of the best content for our brands on Digital Commerce sites including brand pages, product detail pages (PDPs), CRM, etc.
• Lead Digital Commerce Search Optimization strategy and implementation (organic & paid) in collaboration with creative agency and Hill’s digital team

(20%)

• Implement content with Digital Commerce customers to deliver superior shopper experience and drive conversion of Hill’s products online.
  • Liaison with Digital Commerce customers, providing content in the format they require and ensuring timelines are met.

(15%)

• Monitor our brands on the Digital Commerce platform to ensure commercial plans are executed in line with agreements and to the desired Hill’s standard.

*This is not an exhaustive list of duties or functions.

Education/ Experience Requirements:

• BS/BA degree or equivalent required 
• At least 7 years of commercial experience in shopper marketing, digital marketing, eCommerce, brand marketing, or retail marketing, of which more than 3 years must specifically be in eCommerce marketing.
• Passionate about digital and Digital Commerce
• Implementation of at least one creative business building initiative with the marketing team, e.g. new product launch, relaunch, equity campaign, etc. 
• Key involvement in business analysis, marketing plan development, and cross-functional project management 
• Strong in project management and multi stakeholders communication
• Strong computer skills in Excel, Word, Power Point

Expected Areas of Skills:

• Digitally savvy and curious, understand the dynamics of Digital Commerce
• Pursues win-win solutions with persistence, compromise and respect
• Seeks to discover common ground, identify vital interests and understands the customer’s underlying priorities
• Uses shopper and consumer insights to develop commercial recommendations that help achieve Digital Commerce team goals
• Works effectively across functions to align priorities, solve problems, optimize resources and drive effective execution
   

Preferred Qualifications:

• Analytics tool utilization experience ( Intage, Profitero)
   

Leadership Competencies (Should match the Colgate Global Competencies – Up to 3):

• Driving Innovation
• Teamwork & Collaboration
• Analysis/Decision Making
   

Functional Competencies (Should match the Colgate Global Competencies – Up to 3) 

• Digitally Savvy
• Execution Focused
• Shopper & Category Centric
   

Working Relationships (Key partnerships and reporting relationships)*

• Reports to: Digital Marketing Manager
• Does this position supervise:  Not Today / Potentially in the future

Travel Requirements:
Expected percentage of travel:  Up to 20%

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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