Job Title:  CRM Specialist

Relocation Assistance Offered Within Country
Job Number #164820 - Tokyo, Tokyo-To, Japan

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Job Summary:
The CRM (Customer Relationship Management) specialist develops strategy and handles the planning as well as execution of Hill’s Japan CRM. The purpose of this position is to utilize multiple marketing channels such as email, LINE, websites (including CDP, BOT) to provide personalized experiences to consumers, thereby acquiring new users and retaining existing ones.
This position requires close collaboration with internal brand teams and agency partners to set / execute the strategic direction of CRM.

What you will do:

• Strategy & Planning
  • Develop CRM communication strategy including development of content calendar, consumer touchpoint strategies and new users acquisition plan / campaigns in collaboration with internal teams and agency partners
  • Manage CRM executions across various channels such as email (including both our 1PD registered users and retailer CRM ), LINE, and website content optimization using CDP functions and BOT to improve Lifetime Value (LTV).
  • Identify methods to leverage first-party and other data sources to create personalized and highly relevant real-time consumer experiences across channels.
  • Develops, implements, analyzes, and optimizes AB Test and Learn plans and recommendations 
  • Finds opportunities to test, optimize, and improve new and existing CRM campaigns and tactics. 
  • Produce and collaborate on CRM annual strategy, content  briefs with Brand teams and internal partners.
  • Reviews and approves creative and content recommendations, provides strategic and executional direction and feedback
  • Establish benchmarks and objectives for key performance indicators (KPIs).
• Execution
  • Leads multi-channel SFMC journey and push campaign executions with agency partners 
  • Builds email creative in Stential and Journey builder via templates and content blocks. 
  • Builds personalized and versioned email campaigns and journeys with agency partner
  • Test, QA, troubleshoot builds for adaptable emails with agency partners 
  • Organize, targets and build audiences in SFMC and/or CDP targeting tools
  • Links with internal/agency partners for vital targeting, audience creation, SQL queries, automation development, testing, QA and successful sends 
  • Writes copy and content idea as needed
  • Runs coupons and giveaway campaigns with agency partners.
• Insights & Analytics
  • Conduct routine analysis and report on performance of CRM Campaigns 
  • Pull, aggregate, and synthesize analysis from CRM platforms, Google Analytics with Agency partners.
  • Continuously analyze CRM performance metrics and optimize campaigns and contents to maximize effectiveness.
• Channel & Database Management, and Best Practices
  • Contributes to marketing channel management and health for channels of email and LINE
  • Manage and organize current data for more personal optimization with internal teams and agency partners.
  • Stay up to date and apply latest CRM analytics trends and reporting tools

*This is not an exhaustive list of duties or functions.
 

Required Qualifications:

• Bachelor degree required
• 5 year + Experience in CRM management, preferably in FMCG industry
• Proven experience in developing and implementing CRM and Campaigns
• Proficiency in using CRM platforms and familiarity with MA tools i.e. Salesforce Marketing Cloud.
• Strong analytical skills with the ability to interpret data , draw insights, and make data-driven decisions.
• Excellent communication and project management skills with business level English and Japanese.
• Consumer focus, strategic thinking, excellent interpersonal skills with the ability to collaborate effectively across teams and cultures.
   

Preferred Qualifications:

• Self-starter and impact-driven,enjoy taking ownership of your role
• Quick learner and problem solver with a strong analytical mind set and eager to learn and develop with a passion for using data to improve campaign performance.

Working Relationships:

• Does this position supervise?: No 
• Reports to Digital Marketing Manager
• Works with Brand Marketing team, Website Contents Lead and Agencies (CRM, Creative, Media)

Travel Requirements:

• Expected percentage of travel:  Up to 5%

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

#LI-Hybrid