Job Title:  Associate Manager, Content Development

No Relocation Assistance Offered
Job Number #164969 - Taguig, National Capital Region (NCR), Philippines

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Job Overview

The Associate Manager, Content will identify actionable own and lead content optimization across IBE workstreams, maintaining both micro and macro analysis of brand activities. The role will work with all IBE members (social, search) as well as brand teams. 

Key Responsibilities

CONTENT OPTIMIZATION

• IMC CONTENT TRACKING & OPTIMIZATION: Set up the practice to track and measure OC/PCP IMC content performance to (a) provide real-time updates to key collaborators, (b) analyze impact of different variables on content outcomes, (c) impact of brand initiatives on social earned/word-of-mouth, and (d) recommend actionable optimizations or new strategies/tactics to try.

• BRAND ECOSYSTEM TRACKING: Lead the integrated media measurement (IMM) process to find optimization opportunities. Track Owned Social, Earned Social and .COM analytics and provide regular reports and recommendations.

• IBE PERFORMANCE TRENDS: Own and improve macro tracking across workstreams and campaigns to (a) maintain performance benchmarks, and (b) identify testing opportunities to improve IBE metrics, and (c) Lead post-campaign learning & insight gathering + coordination.
  Lead post-campaign learning & insight gathering + coordination. 

• SOCIAL LISTENING : Improve SL and digital data sources (e.g. search keywords) to find opportunities for IBE Social and Brand teams.

• CREATIVE SOW ANALYTICS: Set up and supervise SOW data, identify trends and opportunities to aid in annual optimization.

• Support the team in IBE analytics & optimization workstreams.

ECOSYSTEM ENRICHMENT

• .COM: Work with IBE lead to streamline website annual SOW and handle page setup coordination (BEX). Manage DAM updates.

• SEO/SEARCH: Assist as needed in setting up Search content in partnership with Division and media team.

1PD MANAGEMENT

• DATABASE OWNERSHIP: Handle and maintain the SFMC database, leading migration / consolidation activities when needed. Lead Acquisition activities, if needed.

• MAXIMIZATION OPPORTUNITIES: Analyze and identify segments for media testing. Track media outcomes to identify proof points for media efficiency and effectiveness improvements.

BEX PROJECT MANAGEMENT

• Assist Social team with BEX initiatives, T&Ls.

Desired Skills & Experience:

• Minimum 1 years experience

• Strong analytical skill: Able to compile, review and analyze different types of data.

• Strong analysis skill: Able to draw actionable findings from data reviews.

• Strong organization and project management: Able to map project achievements against timelines, handle SLAs, and ensure project delivery.

• Strong Interpersonal skills: Good visual storytelling, to present ideas effectively.

• Open to teamwork: Able to with different collaborators and departments

• Curious and innovative approach: Brings new insights to the team, and knows how to test and learn to determine new standard processes

• Self-starter and a strong work ethic

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"We are Hiring!!"  
https://jobs.colgate.com/

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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