Job Title:  Social Commerce Sr. Manager

No Relocation Assistance Offered
Job Number #166859 - Singapore, Singapore, Singapore

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Colgate-Palmolive is a leading consumer goods company that serves global customers with products in four major categories: oral care, personal care, home care, and pet nutrition.  Along with Colgate toothpaste,
the highest penetrated brand in the world, we connect our products to consumers in over 200 countries
under internationally recognized brand names such as Colgate, Palmolive, Softsoap, Irish Spring, Protex,
Toms of Maine, Hill's pet nutrition, etc. Like most CPG’s, eCommerce is at the forefront of our companies’ growth agenda and is a key business priority globally. 

JOB PURPOSE:

As Social Commerce Manager, you will be responsible for achieving a 10x increase in social commerce performance across the region. This will involve a deep dive into mature social commerce operating models, both internal to Colgate and within the broader industry, to extract actionable insights. You will then apply these learnings to develop tailored strategies for different markets, considering their unique characteristics and opportunities. This role is pivotal in establishing Colgate as a leader in social commerce, driving brand uplift, significant revenue growth and market share.

CORE RESPONSIBILITIES:

• Social Commerce Strategy:
  • Develop and implement comprehensive social commerce strategies aligned with overall business objectives to drive sales, increase brand engagement, and expand market reach across the region.
  • Identify and evaluate emerging social commerce trends, platforms, and technologies, and pilot innovative approaches to optimize performance and maintain a competitive edge.
  • Create a strategy and roadmap for Colgate to become a leader in social commerce across Asia Pacific, including commercial strategy, content creation, partner models and other aspects of social commerce
• Capability Building:
  • Develop and deliver training programs and resources to enhance social commerce knowledge and skills across marketing teams, ensuring consistent execution and best practice sharing.
  • Identify opportunities for innovation and process improvements to drive social commerce growth.
• Performance Analysis and Reporting:
  • Define key performance indicators (KPIs) and develop robust tracking and reporting mechanisms to monitor the effectiveness of social commerce activities, providing regular insights and recommendations for optimization.
• Stakeholder Collaboration:
  • Collaborate cross-functionally with marketing, sales, supply chain, and finance teams to ensure seamless integration of social commerce activities and alignment with broader business goals.
  • Build and maintain strong relationships with key external partners, including social media platforms, agencies, and technology providers, to leverage their expertise and resources to drive social commerce success.

KEY INTERNAL AND EXTERNAL CUSTOMERS

• Division leadership, particularly in Marketing and Customer Development
• Digital customers (e-retailers)
• Local digital commerce and marketing leads
• Tik Tok, Shopee, Lazada and other partners

EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED

• Bachelor's degree in Business, Marketing, E-commerce, or a related field.
• Proven experience in social commerce strategy development and implementation, particularly within the APAC region.
• Demonstrated expertise in social commerce, with a strong understanding of emerging digital trends and technologies.
• Strong analytical skills, with experience in analysis and data-driven decision-making.
• Excellent leadership and communication abilities, with the capability to work effectively in a collaborative environment.
• Experience with key SEA platforms such as Shopee, Lazada, etc. 
• Experience with livestreaming, short-video content creation and influencer management
• Experience with mainland china platforms and capabilities is nice to have. 

WHAT YOU CAN EXPECT AT COLGATE-PALMOLIVE:

At Colgate-Palmolive, you will join a team that values care, courage, and inclusion. We foster a supportive environment where diverse perspectives are celebrated, encouraging innovation and collaboration. As part of our community, you'll have the opportunity to grow both personally and professionally, contributing to meaningful work that impacts lives globally.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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