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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Associate Shopper Development Manager

Travel Required?:  Travel - 25% of time
Date:  May 31, 2024

No Relocation Assistance Offered
# 158180 - Singapore, Singapore, Singapore

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!




  1.  Achieve sustainable growth in sales, profitability, market share & product distribution;

  2. Strengthen organizational capability & competency;

  3. Improve organizational effectiveness & efficiency.


Core Responsibilities:

Lead activation deployment for new launches & thematic activities

  • Lead category activation through development & deployment of POP by RE. Work cross functionally with marketing & vendor
  • End to end involvement in artwork development, production and deployment.

Insight Opportunity Identification.

  • Be the expert in the CDT  to utilize Nielsen and consumer sales data to identify and formalize  customer level insights
  • Develop selling stories based on customer specific insights to deliver  solution’s for a key identified issue or opportunity.
  • Sell solution to customer with CDMs  to exploit customer opportunities

5 p tracking and gap identification

  • Tailor the 5ps by RE (developed by customer marketing) to the customers formats
  • Review monthly 5p tracking reports to measure execution to target

Retail category development

  • Tailor new product sell in presentations to the strategies and performance of the customer
  • Take lead in catman project to develop assortment & placement strategy for customers.
  • Using of Spaceman software to develop planogram for customers


Day to Day Responsibilities:


  • Verify and implement Placement guidelines by SKU by RE/Customer
  • Consult with POP agency  to develop and implement impactful and effective POP material
  • Consult with CATMAN/RE Mgr. on setting POP coverage Targets
  • Control POP plan implementation and distribution as well as utilization from distributor warehouse and track POP Usage
  • Consult on key issues and drivers for respective customers with Retail Marketing Manager
  • Consult Shopper Marketing in Developing Plans
  • Consult Shopper Marketing in preparing business recommendations for shopper plans
  • Communicate 5P's targets to Field Employees
  • Enable mechanisms to monitor 5P's performance at store level
  • Apply Category Management learning and techniques to day-to-day business, exploitation of new opportunities, and using Category Management as the context for all “selling stories”
  • Tailoring new product sell-in presentations to the strategies and performance of the customer(s)
  • Coordinating special events/activities in cooperation with field SF
  • Agree on key issues and drivers for the country with CDMs and Retail Marketing Manager
  • Track competitive set up and trade strategies,  trade activities, new products/launches/projects
  • Integrate global shopper insights and implications these might have on local markets and specific RE into customer or category activation plans
  • Activate the shopper study against some defined local top business priorities or customer project


Required Qualifications:

  • Bachelors degree or above
  • Minimum 3 years of experience in FMCG companies and minimum 2 years of experience in similar role





Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.


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