Job Title:  SEO, SEM & Web Specialist

No Relocation Assistance Offered
# 159313 - Roma, Lazio, Italy

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions! 

Are you looking for a chance to make an impact on our digital transformation by boosting our brands presence across main digital domains?  

Do you believe that consumer data provides the foundation for Lead Generation and Nurturing, Content Creation and ultimately revenue growth? Would you like to help us in formulating strategies to build a lasting digital connection with consumers?  Are you thrilled by the opportunity to work on the most chosen brands worldwide?  

If the answer is yes, you are our kind of person.

Mission: This role focuses on Italy and will support in the formulation of strategies to build a lasting digital connection with consumers across domains such as SEM/SEO, sites and other digital channels. The focus of this role will be also on planning and monitoring the ongoing brands presence in social media as well as relevant trends and conversations.  

This position will have a unique opportunity to become a digital guardian of online digital touchpoints across brands and categories to drive digital transformation in the market. 

Key Responsibilities: 

• Site and SEO: strive for a strong visibility, traffic and engagement 

  • Collaborate with key stakeholders to  ensure images, copy, website links, content etc. are all correct  and locally relevant. 

  • Activate value added features such as promo banners, contents, buy now buttons and chatbot tech. 

  • Together with the agency define and active SEO strategy: address content gaps, optimize metatags, act on technical audit  

  • Together with a partner agency, work on backlinks recommendation, offsite strategy and cross channels integration

  • Ensure websites are compliant with internal cyber security and privacy guidelines 

  • On-going assessment of performance against competition and benchmarks; identify key gaps and opportunities

• Paid Search / SEM: 

  • Manage the paid search plans (add copy, key words, landing page, performance) together with the Marketing team and agency to ensure we win in search

  • Improve search efficiencies: coordinate and execute LCP (lead, compete, participate) strategy in collaboration with key stakeholders 

• Performance Marketing: leverage web analytics and ROI to strengthen our presence omni-channel    

  • Set up priorities, goals and budget recommendations 

  • Owning KPIs across key digital platforms and recommending action plan. 

  • Accelerate conversion strategies: contribute to value exchange tactics as part of our CRM program, maximize local contexts visibility to collect 1P data.

  • Drive omni-channel approach: collaborate with key stakeholders to build cross channels  brand experience fueled by data.  

  • Map shopper journey to leverage synergy  (i.e. if there is a specific promotion ensure it is reflected in the rest of our plans). 

  • Contribute and activate integrated Brand Experience Calendar  

Requirements: 

• 2+ years of experience in a similar role 

• Bachelor's Degree

• In  depth  knowledge  of  SEO (Search Engine Optimization), Content Marketing, PPC (Pay Per Click) and digital analytics.  

• Solid  understanding  of  web  metrics,  digital  analytics,  with  the  ability  to  generate,  analyze  and interpret  data. 

• Experience  managing  successful  digital  campaigns 

• Must  be  able  to  work  under  constant  deadline  pressure  and  manage  multiple  projects  across multiple  lines  of  business. 

• Project management  skills,  excellent  oral  and  written  communication  skills. 

• Experience with Google Marketing Platform (Google Ads, Google Analytics, Data Studio), AEM (Adobe Experience Manager),  Jira, Similarweb 

• Language: proficiency in Italian and English is mandatory 
   

Location: Rome, Italy. 

Contract: Temporary contract, max 12 months

VISA NOT SPONSORED

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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