Job Title:  Director, Digital Apps - Marketing

No Relocation Assistance Offered
Job Number #166055 - Piscataway, New Jersey, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

We are excited to invite applications for the position of Director, Digital Marketing Activation Platforms within our Global Digital Applications Team. Operating within the world’s leading Oral Care Company, we are leveraging some of the leading cloud based marketing technology to digitally connect. You will be responsible for managing and implementing the technology solutions and strategy which power our CRM, Media Activation, and Loyalty digital programs. 

You will join a team of passionate, talented technologists who collaborate to design and build cutting-edge experience & marketing solutions to power Colgate-Palmolive’s Digital Transformation and deliver measurable business value. If you are intellectually curious, future-focused and solution-oriented, you will fit right into our fast-paced, collaborative environment! 

What you will do

• Lead the end to end strategy and implementation of our Digital Marketing Activation technology stack  including Salesforce Marketing Cloud, (Data Cloud, Marketing Cloud Engagement), Adtech platforms including LiveRamp and Google Marketing Platform, and Zinrelo Loyalty
• Lead the selection and implementation of key digital marketing technology in support of our global strategy for Consumer Relationship Management, Media Data Onboarding/ Identity Resolution, and Loyalty
• Own the technology strategy and roadmap for CRM, Media Activation, and Loyalty and contribute to the overall company digital transformation strategy
• Lead functional requirements gathering, solution design, process improvement, and implementation of marketing technologies across various projects
• Contribute to the design and implementation data capture and tagging strategies to enhance personalized targeted experiences and drive business value
• Collaborate with cross-functional teams to integrate MarTech technology and measurement components
• Manage a diverse portfolio of projects with the objective of advancing our CRM, Loyalty, and Digital Marketing capabilities globally
• Lead a team consisting of direct reports as well as indirect reports located around the world
• Handle vendor relationships with key software and consulting vendors
• Develop, mentor, and assist direct reports in meeting their overall career objectives
• Maintain the relationships with global and divisional Marketing teams to advance CRM, Media Activation, and Loyalty strategies and technologies 
• Understand the Company’s consumer and professional environment and how we use technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Salesforce Data Cloud, Google Cloud Platform, and Snowflake.
• Proactively gain a level of technical expertise through internally and externally available learning opportunities as applicable as well as self-study

Required Qualifications

• Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field
• 12+ years experience working in Information Technology or Digital Marketing
• 10+ years experience in enterprise digital marketing platforms and suites (i.e., Salesforce Marketing Cloud, Adobe Marketing Cloud)
• 7+ years experience with CRM, Digital Media Activation, Digital Marketing, and/or Loyalty platforms
• 3+ years of Advertising Technology experience including Google Marketing Platform (Google Campaign Manager, Google Analytics, Onboarding partners including LiveRamp.)
• 5+ years people management experience
• Consistent track record in managing large scale initiatives and highly complex technology implementations
• Ambitious, resilient, agile, self-starter
• Experience working with large scale data systems and transactional customer data records
• Understanding of data management and data governance practices including data stewards, data custodians, data lineage, data quality, data cleansing, metadata management, etc
• Understanding of governmental privacy regulations on the collection and use of customer data (such a GDPR and CCPA) and how this impacts customer data management
• Ability to apply agile methodology and sprint development to manage project implementations and backlogs 
• Excellent verbal and written communication skills as well as customer relationship building skills
• Adapt to and work effectively with a variety of engagements and in challenging situations
• Strong organization and project management skills with the ability to manage complex projects with many stakeholders
• Desire to lead and build and strengthen a team-oriented environment
• Experience leading large full-lifecycle implementations and/or implementing integrated solutions including cloud-based marketing solutions

Preferred Qualifications

• 3+ years of Web Analytics including Google Analytics 4 and Google Tag Manager
• 3+ years experience with Google Cloud Platform including Big Query, and Cloud Data Storage
• Experience with Snowflake and implementing Salesforce Data Cloud
• Ability to leverage and implement marketing technology including SAP Customer Data Cloud (Gigya)
• Experience working cross functionally within brand marketing, ecommerce, or direct to consumer functions
• Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms and adapt to custom internal tools.
• Exposure to CPG ecommerce marketplace and channels
• Exposure to SAFe framework in previous implementations / projects 

Compensation and Benefits
Salary Range $151,200.00 - $213,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions, please click here.

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