Job Title:  Brand Manager

Relocation Assistance Offered Within Country
Job Number #166780 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

We are seeking a Brand Manager who will be responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. The Brand Manager will lead the development of sub-category/brands strategies including innovation grid, brand activations, promotional events, media and 5P strategies, taking into consideration the business dynamics and opportunities. This person will drive the execution of margin improvement and simplification initiatives within sub-brand.

What You Will Do:

Brand Strategy

• Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth
• Identify issues/opportunities, analysis and propose action plans to achieve the objectives of the brand
• Manage brand P&L and A&P budgets
• Brand and key segment product portfolio management
• Lead long-term downstream new product innovation and annual new product launch strategies
• Participate in strategic brand planning and overall brand communications plans
• Gain senior management alignment to brand strategies and go-to-market plans
• Develop omni-channel brand support initiatives, critical metric tracking & return on investment
• Managing large cross-functional teams to lead commercialization efforts

Go-to-Market & IMC Communications

• Develop and lead execution for omni-channel go-to-market strategies for new product launches, quarterly tentpole activations, key growth categories and strategic business initiatives
• Lead the creative development of brand marketing IMC’s
• Develop digital media campaigns
• Develop strategic 6P marketing plans and important metrics
• Work closely with the Retail Marketing and Brand Development Managers to facilitate successful implementation of initiatives
• Identify & lead key “test and learn” opportunities
• Drive the execution of margin improvement and revenue growth management initiatives

Insights & Analytics

• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
• Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities
• Develop & utilize strong consumer & shopper insights of the category, market and condition of focus
• Understand the pet specialty RE’s, and field team needs, to deliver strong promotional and marketing programs

Commercial Planning and Monitoring

• Support long lead planning, budget review, and mid-year review
• Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
• Recommend areas for brand improvement and remediation

Required Qualifications:

• Bachelor's Degree in Marketing, Business Administration, or related field
• 3+ years of experience in CPG marketing, retail marketing experience, or agency experience
• Critical thinking and problem solving
• Strong analytical skills and ability to uncover measurable insights in large datasets
• Brand marketing knowledge
• Effective communicator
• Ability to achieve operational results
• Influence independently, negotiate effectively and build relationships with cross-functional team members

Preferred Qualifications:

• Master's Degree in Business Administration
• 2+ years of marketing experience in Animal Healthcare or Human Healthcare
• Digital/eComm marketing knowledge (paid search, digital display, social, etc)
• Knowledge of Retail Environment strategy
• Ability to prioritize multiple tasks simultaneously
• Ability to handle ambiguity

Compensation and Benefits
Salary Range $125,000.00 - $145,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions, please click here.

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