Job Title:  Brand Manager

Relocation Assistance Offered Within Country
Job Number #163540 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply!

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

The Brand Manager is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.

What You Will Do:

Brand Strategy

• Develop, align and implement omni-channel marketing, communication and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth
• Identify issues / opportunities, analysis and propose action plans to achieve brand & business objectives
• Product portfolio management for key therapeutic nutrition categories
• Lead new product launches, re-launches, and updates
• Support P&L and A&P budget management 
• Participate in strategic brand planning and overall brand communications plans
• Gain management alignment to brand strategies and go-to-market plans
• Manage large cross-functional teams to lead commercialization efforts

Go-to-Market & IMC Communications

• Develop and lead omni-channel execution and go-to-market strategies for new product launches/relaunches, quarterly tentpole activations, key growth categories and strategic business initiatives
• Lead the creative development of brand marketing IMC’s 
• Develop & monitor media campaigns across traditional (TV, Print, Radio) and digital platforms
• Develop & align strategic 6P marketing plans and important metrics 
• Work closely with the Retail Marketing, Shopper Marketing and Business Development Managers to facilitate successful implementation of initiatives 
• Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution
• Develop and lead brand presence at veterinary conferences
• Identify & lead key “test and learn” opportunities
• Drive the implementation of margin improvement and revenue growth management initiatives

 
Insights & Analytics

• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
• Develop strong business and functional understanding of the therapeutic condition segments, our products and the competitive set, and develop plans to address issues/opportunities
• Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus.
• Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing programs
• Support annual budget planning process
• Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
• Recommend areas for brand improvement and remediation

Required Qualifications:

• BA/BS in Marketing, Business Administration or a Related Subject 
• 6+ years of experience in brand marketing, retail marketing, trade marketing or management consulting
• Experience with Digital/eComm marketing (paid search, digital display, social, etc) 
• Critical thinking & problem solving 
• Strong analytical skills and capability to uncover measurable insights in large datasets 
• Excellent project management skills, with the ability to lead multiple projects simultaneously
• Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment
• Proven track record of building brands, bringing new products to market successfully and ability to achieve operational results 

 
Preferred Qualifications:

• Master's Degree in Business Administration 
• 4+ years of marketing experience in CPG or Animal Healthcare 
• Knowledge of Retail Environment strategy

Compensation and Benefits
Salary Range $116,000.00 - $163,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions, please click here.

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