Job Title:  Direct Trade Manager

Relocation Assistance Offered Within Country
# 162441 - Mumbai, Maharashtra, India

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !

Job Purpose

Direct Trade business is a fast growing and dynamic channel, and we are taking some ambitious goals on it. You will be a key member of the Direct Trade business within the overall Sales team, and will report into the National DT Operations manager. You will be responsible for managing the placement, sales and promotions in the Focus Self Service (FSS) outlets in the branch.

Key Accountabilities

• Sales Objective and grow the market share - Achieve Colgate’s sales objectives for the retail environment by managing customer relationship with Key FSS Accounts.

• Coordination at Branch - Liaise with the central / branch logistics team so that Colgate complies with FSS accounts outstanding supply needs and other norms. Roll-out promotions to Direct and Indirect Accounts thru warehouses & ensure achievement of outstanding Fill Rates

• Understand Shopper Behaviour - Use the insights into shopper behaviour towards brands, promotional offers and consumer-centric activities to conceptualize, design and implement promotional schemes and in-store merchandising activity in consultation with the Area Managers, consumer & customer marketing teams.

• Understand Environment- Competition - Track all promotional and in-store merchandising initiatives of competition and use the inputs to plan & design Colgate strategy

• Analysis - Analyze off-take data of FSS Accounts to understand consumer trends and preferences

• Roll-out of category management activities in Key FSS Accounts

• Coordination with other functions - Coordinate with DT (Direct Trade) in HO (Head Office) for multi-location FSS chains, facilitate coordination between the head offices of FSS Accounts (located within a Colgate Branch Area) and CP Offices in other Branch Areas

• Coordinate with IDT (Indirect Trade) team to ensure the seamless execution on promotion activities.

• Help FSS outlets serve as beach-heads for Colgate to develop niche segments (like premium toothbrushes) & new categories.

Experience

2 to 4 years of experience of working as Area Manager – CD in Indirect Trade. Able to Understand the retail environment.

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Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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