Job Title:  Brand Insights Manager Personal Care Latin America

No Relocation Assistance Offered
Job Number #166294 - Del.Miguel Hidalgo, Mexico City, Mexico

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Get in the Game: Dive into the Role

Step up as our Brans Insights Manager for the Personal Care category and be responsible for driving brand positioning insights to inform BPM (Brand Planning Model) development. You will co-lead People Journeys initiatives in collaboration with the Brand Innovation Group, and lead testing and analysis of both traditional and digital communications. In this role, you will also work closely with Impactful Brand Experience (IBE) and WPP teams, sharing key communication learnings to guide message development and media planning. By integrating insights from cultural and social understanding, creative development, advertising performance, and MMMs, this position helps shape effective communication strategies and impactful media plans.

Your Mission: What You Will Do

• Drive brand equity and tracking studies to generate insights for communication and positioning.
• Lead pre-testing and ad tracking for both traditional and digital brand communications.
• Oversee insights from digital platform studies (e.g., Facebook, YouTube) to inform strategy.
• Analyze media study learnings (e.g., MMMs, TAR) to optimize media and comms planning.
• Lead audience segmentation and co-lead People Journeys development with key partners.
• Support local IBE initiatives by enforcing comms testing guidelines and sharing learnings.
• Manage brand insights budget and promote people-centric communications through foresight and cultural understanding.

Must-Haves for Success: Required Qualifications

• Bachelor's degree in Math, Statistics , Business Management, Engineering, Marketing, Psychology, Sociology, Anthropology, Communications, or similar.
• 5+ years of experience in research in CPG ideal, Tech/Digitally centered companies also preferred (ie Facebook/Google), research agencies and also strategic planning areas from Advertising agencies.
• Strong experience with agile research platforms.
• Experienced in communication development and testing.
• Advanced English Level.

Boost Your Game: Preferred Qualifications

• Experience using AI tools in your daily work.
• Evident digital capabilities for research.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

#LI-Hybrid