Job Title:  Brand Manager

No Relocation Assistance Offered
Job Number #167012 - Copenhagen, Copenhagen, Denmark

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Location: Copenhagen, Denmark
Reports to: Senior Manager, Marketing

Why Work For Colgate Palmolive: 

• The learning & development opportunities: You will refine your commercial mindset and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.
• The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
• The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
• The Colgate Values: We are Caring, We are Inclusive and We are Courageous are integral to how we operate every day..
   

Job Purpose:
This role drives growth within the veterinary channel in the Nordics for Hill's Prescription Diet and Vet Essentials brands. The position is responsible for enhancing Hill's brand awareness and cultivating a distinct image by engaging with pet owners and key influencers across various platforms. A key objective is to acquire new pet owners and convert them to Hill's brand feeding. This role leads the development, implementation, and execution of marketing plans and campaigns aimed at increasing Hill's share of market within the therapeutic segment
 
What you will do: 

• Develop, recommend and implement brand strategies to grow business in Vet Channel with PD and VE demonstrating Hill’s regional strategies. 
• Detailed market analysis of Consumer, Shopper and Veterinary insights to develop marketing plans in all appropriate channels, including:
• Reviewing and mining existing data and research for actionable insights;
• Applying relevant insights to the development and execution of marketing initiatives;
• Learn standard methodologies from Hills in countries, global guidelines and provide recommendations.
• Commercial monthly reviews co-leadership with other functions with analysis and recommendations to the management team 
• Support of effective communication with internal partners – regional marketing, PVA, CD, supply chain teams to reach alignment, executional excellence and speed to market
• Executional excellence of New Product launches in Nordic countries
• Develop Marketing Plans addressing brand’s targets
• Analyze pricing dynamics on the market and provide recommendations
• Plan Demand for the brand, update monthly, provide input to CS&L according to CBP process
• Full responsibility for A&P brand budget management, monthly spending control, reporting and reallocation
• Leadership of category portfolio management process based on analytic tools

Who you are

• Minimum of 5 years of marketing experience within a consumer marketing company is essential, including at least 3 years specifically in brand management.
• A Bachelor's Degree in Marketing or Economics is required.
• Demonstrated leadership skills and a proactive approach to learning and development are necessary.
• Proven strong analytical abilities in interpreting data and consumer studies are critical.
• Excellent communication skills, both written and verbal, are required.
• Experience working with professional associations, particularly pet clinics and veterinary practices, is advantageous.
• A successful track record of driving new product launches is highly desirable.
• Experience in the execution of Integrated Marketing Communications (IMCs) and providing marketing support is important.
• Familiarity with Brand Profit & Loss (P&L) analysis and promotion profitability evaluation is expected.
• Proven ability to develop brand strategies is key.
• Experience in evaluating and analyzing market trends, and providing actionable recommendations based on these insights, is essential.
• Proficiency in communicating reports effectively in settings such as Sales Conferences and Business Reviews is required.
   

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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