Job Title: Retail Marketing Team Leader
No Relocation Assistance Offered
Job Number #166628 - Almaty, Almaty, Kazakhstan
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Retail Marketing Leader is a key role within Kazakhstan organization, connecting and bringing together the country sales team and hub/central marketing team acting as a bridge between the two and is a strategic figure in adapting Global strategies in the local market, through managing a team of category managers and building effective partnership with CD Team Leaders and Hub/Central marketing and Retail Marketing teams, as well as CS&L teams.
Core responsibilities
- Develop local RE strategy and 7Ps execution plans inline with Divisional strategies
- Strengthen Retail Marketing team capabilities in Shopper insights, 7Ps fundamentals & analytics to drive quality decisions
- Drive alignment, communication and execution with excellence of key Retail Marketing/ Marketing/ Commercial initiatives within Kazakhstan
- Control efficiency of GtN spend to drive NS growth
- Lead NPL process
- Build RGM mindset within the organization
Job Tasks
- Develop and execute 7Ps strategy by RE & Introduce Shopper Solutions
- Lead and implement TPR strategy and GtN control discipline
- Lead and support all commercial business processes in the organization including monthly commercial business planning initiatives, Annual Commercial Planning, New Products Go-to-Market
- Manage Annual TRetail Marketing Budget
- Lead Kazakhstan RGM
- Roll-out in Kazakhstan global Initiative, designed to elevate significantly engagement level with Top Customers
- People management (team of 4 direct reporters)
- Identification of Consumer promos, objectives, execution plans to drive NS and market share
- 12M Grid management – Modern Trade & Traditional Trade
- GTN planning & control
- Prioritize Retail Environments (RE) for ISAs / promo activities
- Align and approve Tasks to do (KPIs for the month) by REs to field teams
- Participate in Key Customer negotiations
- Lead New Product Launches (NPLs)
- Build processes to gain RE insights leading to building RE strategy
- Build ROI evaluation capabilities at activity levels
- Recommend changes in grids/activities based upon learnings/insights
- Own all field team promotion activities & results. Modify based on learnings/insights
- Effectively lead local Retail Marketing Review (SRMM) meeting & participate in HUB-level RM meetings
Competencies required
- Ownership & Leadership
- Curiosity
- Excellent analytical skills
- Strong communication and presentation skills
- Very strong in project management & R&Rs design
- Understanding of Kazakhstan trade
- Building of effective cross-functional collaboration
- Ability to work under pressure
- Multitasking, attentive to the details
- Team player
- Dynamic, stress-resistant
Education:
-
Higher Education (University degree) in Business Administration/Marketing or related field
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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