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Brand Manager eCommerce

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Date: Oct 8, 2018

Location: Prague, PR, CZ

 

Work that matters, fueled by passion for pets!  At Hill’s we have a purpose.  Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

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Brand Manager eCommerce

Location:  Prague, Czech Republic

                       

Job Summary

Brand Manager eCommerce position is key to lead eCommerce business development across CEEME markets, for both Direct and Indirect. This role should provide strategic direction to local teams on local strategy and 6P implementation with key customers, so as a direction on how to leverage all the digital assets provided by Hill’s to drive Hill’s brand awareness, trial and loyalty via Transforming Lives content. Reports to CEEME Marketing Manager.

 

Principal Duties and Responsibilities

 

 

15%

  • Drives global/regional eCom strategy execution internally and with distributor partners.
    • Leads the development of the CEEME eCom strategy
    • Works closely with local teams to monitor eCom channel development, assess new customer opportunities and align on customer prioritization
    • Provides strategic direction to local teams to ensure effective strategy implementation, especially supports Direct/Indirect Business in JBP development and implementation with local eRetailers.
    • Channel KPI monitoring & follow ups as a part of CEEME CBP process
    • Provides CEEME insights to regional/global eCom team

30%

  • Helps to identify local growth opportunities through 6P strategy implementation
    • Assesses opportunities to improve shopping experience and align with Direct/Indirect Business stakeholders (and external customers)
    • Provides ongoing guidance to local teams to ensure optimum execution of the agreed e-shopper programs
    • Monitors and assesses progress against the 6p's and strategic gaps vs. overall brand strategy (e.g. monitor pricing, assortment, promotional depth & frequency, sizing) and work with CDM/Distributors to optimize 6Ps
    • Monitors results of Hill’s activation and assess ROI and opportunities for improvement

30%

  • Collaborates with Marketing / Digital Marketing team to ensure the delivery and execution of the best content for our brands on ecommerce sites (both base business and NP), including:
    • Product images
    • Product page content (descriptions, videos, etc.)
    • Brand pages
    • CRM content (targeted e-mail content)
    • Educational content
  • Develops shopper marketing solutions for country specific needs (on top of regionally developed bundles)

25%

  • Develops Distributors know-how in eCommerce, enhancing competencies across CEEME
    • Conducts regular virtual meetings with Indirect Business teams to share learning and best practices
    • Participates in country 121 calls/visits
    • Ensures successful tactics and e-shopper programs are leveraged by other CEEME/EU countries.

 

 

Education/ Experience Requirements

  • BS/BA degree or equivalent required
  • 3+ years combined experience in brand marketing and ecommerce / retail marketing or digital marketing
  • Passionate about eCommerce and digital / knowledge and proficiency in eCom and social platforms

 

Hill´s Offers:

  • unlimited employment contract
  • wide range of benefits: 25 days of vacations, 10 sick days, leisure time contribution, pension plan contribution, meal vouchers, Multisport card, private medical care service, company products, Summer and Christmas party, teambuilding activities
  • annual bonus 
  • modern dog friendly office next to the metro station Křižíkova

 

 

Are you interested in working for Hill's Pet Nutrition? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.


Hill´s is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.

 


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