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Brand Manager e-Commerce

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Date: Jul 17, 2017

Location: Prague, PR, CZ

 

Work that matters, fueled by passion for pets!  At Hill’s we have a purpose.  Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Location: Prague, Prague, Czech Republic
No Relocation Assistance Offered
# 53461

 

Job Title:         

Brand Manager eCommerce

 

 

SAP Job Function:

Marketing

 

 

 

 

                       

Job Summary

 

Brand Manager eCommerce position is key to lead eCommerce business development across CEEME markets, for both Direct and Indirect. This role guides and counsels local teams on ecomm retail environment and 6P implementation with key customers on how to leverage all the digital assets provided by Hill’s to drive Hill’s brand awareness, trial and loyalty via Transforming Lives content. Reports to Marketing Manager.

 

Principal Duties and Responsibilities

 

%

Task

25%

  • Drives global/regional eCom strategy execution internally and with distributor partners.
    • Participate in developing the CEEME eCom strategy
    • Works closely with local teams to monitor eCom channel development, assess new customer opportunities and align on customer prioritization
    • Provides guidance to local teams for effective retail environment implementation, especially supports Direct/Indirect Business in JBP development and implementation with local eRetailers.
    • Channel KPI monitoring & follow ups as a part of CEEME CBP process
    • Provides CEEME insights to regional/global eCom team

30%

  • Helps to dentify local growth opportunities through 6P strategy implementation
    • Assesses opportunities to improve shopping experience and align with Direct/Indirect Business stakeholders (and external customers)
    • Provides ongoing guidance to local teams to ensure optimum execution of the agreed e-shopper programs
    • Monitors and assesses progress against the 6p's and strategic gaps vs. overall brand strategy (e.g. monitor pricing, assortment, promotional depth & frequency, sizing) and work with CDM/Distributors to optimize 6Ps
    • Monitors results of Hill’s activation and assess ROI and opportunities for improvement

25%

  • Collaborates with Marketing / Digital Marketing team to ensure the delivery and execution of the best content for our brands on ecommerce sites (both base business and NP), including:
    • Product images
    • Product page content (descriptions, videos, etc.)
    • Brand pages
    • CRM content (targeted e-mail content)
    • Educational content
  • Develops shopper marketing solutions for country specific needs (on top of regionally developed bundles)

20%

  • Develops Distributors know-how in eCommerce, enhancing competencies across CEEME
    • Conducts regular virtual meetings with Indirect Business teams to share learning and best practices
    • Participates in country 121 calls/visits
    • Ensures successful tactics and e-shopper programs are leveraged by other CEEME/EU countries.

100

  • Total Percent (not to exceed 100%)

 

This is not an exhaustive list of duties or functions.

 

 

 

Education/ Experience Requirements

  • BS/BA degree or equivalent required
  • 5+ years combined experience in ecommerce and marketing / retail marketing or digital marketing
  • Passionate about digital and eCommerce / knowledge and proficiency in eCom and social platforms

     

Expected Areas of Skills

  • Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution
  • Digitally savvy and curious, understand the dynamics of eCommerce
  • Uses shopper and consumer insights to develop e-shopper programs

 

Leadership Competencies (Should match the Colgate Global Competencies – Up to 3)

  • Strategy/Vision
  • Influence/Negotiation
  • Analysis/Decision Making

     

Functional Competencies (Should match the Colgate Global Competencies – Up to 3)

  • Understand our Environment - Developing a deep understanding of shoppers, retail environments, customers and integrating into strategies and action plans
  • Customer Engagement
  • Retail Category Development - Developing and implementing insight-based shopper strategies and solutions that enhance the shopping experience on-line and grow the category sales and profitability

     

Working Relationships (Key partnerships and reporting relationships)

  • Does this position supervise:  No
  • Other eCommerce Team members – Direct Business eCom team & BDMs for Indirect Business
  • Distributor partners eCom champions
  • Hill’s CEEME Consumer / Digital  Marketing
  • Hill’s Europe Marketing /eCommerce  teams

     

Travel Requirements

Expected percentage of travel:  Up to 15%

 

Are you interested in working for Hill's Pet Nutrition? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.

 


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