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Brand Manager

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Date: Jan 14, 2019

Location: Wilayah Persekutuan Kuala Lump, 14, MY

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Location: Wilayah Persekutuan Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
No Relocation Assistance Offered
# 69782


POSITION TITLE: Brand Manager 



Overall, the Brand Manager is responsible for managing all brand buidling and commercial initiatives assigned subcategory /sub-brand .

Works with cross category team to understand local consumer insights to build and excute both IMC and commercial plans that deliver net sales growth

Cooperates with Division Category teams to finalize the programmes for the category.

Leads integration of the countries and other functions needs and confirming with them the details of the commercial activity plans. 

Leverages knowledge of market dynamics, consumers & shoppers, competitors to enhance competitiveness and accelerate business growth for the assigned subcategories.

Leads business and brand analytics to identify issues / opportunites for his / her sub-category / brand

Helps lead his/her specific category in the Commercial Business Planning (CBP) across CPM markets

Coordinates the implementation of the overall category & brand strategies agreed with  Division, including 5P guidelines to achieve/exceed market share & financial objectives. 

Leads Go-to-Market planning along with Retail Marketing

Works with Insights & Research team on preparing the actionable recommendations to address ongoing business CPM challenges.

Develops the hub/sub new product launch plans.

Works with media and other agencies

Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM:

-      hub/sub brand activation concepts for new product launches / line extension

-      adaptation of CPM shopper marketing programs (RE & specific customers)

-      the new category demand program concepts including cross-category platforms

-      RE and customer collaboration specific program concepts  


No direct reports


Budget management

Keep track of project delieverables & ensure delivery according to agreed timelines

Liaise with agency partners on campaign planning & execution



Minimum 4 Years of Consumer Goods Industry Experience

Minimum 4 Years of Functional Experience



: Should have managed brands in a commercial marketing team



       This section identifies the essential skills and competencies required to successfully perform the role.



Business Strategy    

Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.

Job Segment: Brand Manager, Branding, Manager, Marketing Manager, Marketing, Management, Research

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