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Brand Manager (Vietnam Market)

Date: May 18, 2019

Location: Bangkok, 10, TH

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Location: Bangkok, Bangkok, Thailand
Relocation Assistance Offered Within Region
# 72380

Position: Brand Manager  (Vietnam Market)

Reports to: Marketing Manager

Location:   Bangkok, Thailand

Estimated travels: 10% per month


Summary: Overall, the Brand Manager is responsible for managing assigned subcategory /brand at the Indochina level to achieve the agreed market share and P&L/financial objectives, in line with the company strategies.


Main Responsibilities:


  • Leverages local knowledge of consumers & shoppers, competitors, and local market dynamic to enhance competitiveness and accelerate business growth
  • Development & timely implementation of IMC Campaign, New product launch in cooperation with local countries.
  • Actively participates in the Commercial Business Planning (CBP) across Vietnam markets to identify & provide solution to address business gaps and opportunities.
  • Lead & coordinate closely with cross functional teams e.g. Retail Marketing, Supply Chain, Packaging to develop promotion plans and new product launches, promotion bundles.
  • Cooperates with Division Category teams regarding Division/ Local campaigns implementation and results.


Marketing Strategy

  • Coordinates the implementation of the overall sub-category & brand strategies agreed with Division, including 5P guidelines to achieve/exceed market share & financial objectives. 
  • Actively participates in Division Go-to-Market teams.
  • Works with Insights & Research team on preparing the actionable recommendations to address ongoing business Vietnam challenges.
  • Develops the regional new product launch plans.
  • Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM:
  • adaptation of Vietnam shopper marketing programs (RE & specific customers)
  • the new category demand program concepts including cross-category platforms
  • RE and customer collaboration specific program concepts


  • Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy. 
  • Develops category & brand portfolio strategy & SKU management recommendations for the Vietnam hub.


Media Management

  • Leads/develops and communicates media strategy guidelines & updates to Vietnam and Media Agency for the subcategory.  
  • Approves and coordinates media priorities, media plan revisions and budget shifts/changes for subcategory by country.
  • Supervises and approves media planning & buying for subcategory by country.
  • Supervises and approves adaptations of media copies for all Vietnam markets for the assigned subcategory.


Key Performance indicators and  financial  Accountabilities

Is responsible for driving the following at the level:


  • Subcategory P&L
  • Subcategory Market Share
  • Key Customer Service & Logistics KPI’s for subcategory: DPA, SKU count, SLOB
  • Advertising subcategory budget
  • Effective & efficient spending management for subcategory taking into account brand and RM recommendations
  • SKU simplification


New Product Development

  • Develops master materials (key visuals, media support, master POP/KV) to support new product launches.
  • Works with countries the roll- out new product launches plans


Support for the Local Commercial Activation

  • Provide feedback to the final materials for overall Vietnam grid of commercial events & promotions customized by RM teams
  • Supports the process of identifying, sharing & integrating best practices, including external, Global, & Divisional and across Vietnam best practices for potential application in other  markets
  • Provides expertise and consultations to the local markets to address the specific SOM issues, when applicable
  • Communicates regularly with local retail marketing teams. Actively participates in monthly meeting/call with regional and local retail marketing category teams to update on key Vietnam activities: business results, NPD, event/material updates, A&P budget updates, country specific projects and business challenges


Marketing Budget Review & Mid-Year Review

  • Develops Budget Review strategies & plans for Division approval
  • Develops budgets / A&P by subcategory and brand
  • Supervises preparation of marketing charts for Budget Review in cooperation with Retail Marketing (SOM/SOV, Pricing, Distribution, Promo Flowcharts) and Media Agency (Media Flowcharts, Media Strategy). Coordinates with business analyst to use centralized & automated reporting tools where possible to prepare charts by country (e.g. SOM, pricing, etc).


Basic Qualifications

  • Vietnamese Nationality / or Thai Nationality who would be able to read & write in Vietnamese 
  • Minimum Bachelor degree in marketing, business or related areas
  • 5 years of marketing experience preferably in Consumer Goods Industry
  • Good English communication skills
  • Able to travel

Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application.  Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, veteran status, marital status, or any other characteristic protected by law.

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