Job Title:  Digital Specialist PL

No Relocation Assistance Offered
# 147262 - Warsaw, Mazovia, Poland

Job overview
The Digital Specialist PL will focus on building Colgate Palmolive brands and driving their growth in Poland via contribution to digital strategy and execution of multiple digital touch points:  paid and  organic search, websites, data  acquisition and CRM and coordination of CP Product Experience Management.

RESPONISIBILITIES:

Search strategy

• • Execution of the holistic search strategy - mass and retailer.
  • Optimization towards the relevant KPIs efficiency/ ROI, visibility, relevancy, quality score & Analytics, optimization and reporting.

Websites & SEO 

• • Content gap analysis, content management & optimization.
  • Tagging and tech optimisation briefing to relevant stakeholders.
  • SEO tech supervision & maintenance.
  • Website base level management in AEM Tool; analytics and reporting.

CRM / Data

• • Execution of multi-channel CRM marketing  program. 
  • Driving CRM best practices  on 1P data acquisition, targeting  and tracking audience segments.
  • Working with internal CEX team to deliver an aligned experience at various stages of consumer journey while driving efficiencies and delivering personalization at scale.

Retailer media     

• • Coordination of CP Stibo PXM, product information, retailer assets and providing support to other CEE markets.
  • Identify tech/ interface gaps.
  • Working with the Commercial team PL to identify opportunities within retail media activation.
  • Identify 2nd party data opportunities. 

Profile:

•   University degree, preferably in Business with focus on digital Marketing, e-commerce, search, analytics or communication
•    Ideally at least 1 year of in-market experience with a company in FMCG  industry or media/ digital agency

•    Experience in search campaign (a must)

•    Knowledge of SEO, content-management & web applications, analysis tools, HTML

•    Experience in collaboration with cross functional teams is a plus

•    Forward thinking approach in order to finds new ways through the use of tools and data
•    Strong organizational and planning skills & ability to turn business analysis into enhanced execution plans 
•    Strong communication & collaboration skills
•    High level of affinity and ideally familiarity with Adobe Experience Manager (AEM) & Jira

•    Very good English (a must).

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.