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A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill’s Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Professional Digital Engagement Manager

Travel Required?:  Travel - 25% of time
Date:  Jun 11, 2022
Remote working option during the current situation

Relocation Assistance Offered Within Country
# 124900 - Topeka, Kansas, United States

Hill's Pet Nutrition invites you to apply and become our next Professional Digital Engagement Manager!

In this role, you will coordinate digital strategy and execution across Hill’s paid and owned channels for our professional audience segment. This role will handle and optimize Omni-channel digital media and content (social, search, CRM, web, mobile, etc) in partnership with brand marketing, platform product owners, and our professional veterinary affairs team.

 

Principal Duties and Responsibilities:

Content Strategy & Management

Own the full brand experience for our professional audience. Responsible for developing and presenting clear omnichannel engagement plans, including ecosystems, customer journeys and communications calendars as well as partnering with our 24/7 Content Team to demonstrate target audience insights, search data, CRM data and more to develop and run content across the professional journey. This role works cross-functionally across brand, Professional Veterinary Affairs (PVA), and digital teams to ensure our go to market strategies with the professional audience are consistent.

Activation & Optimization

Run activation of content on owned channels including site/platforms, social, search, and CRM. This includes the management of a professional Facebook group in partnership with our PVA team and LinkedIn in partnership with Corporate Communications.

Insights & Analytics

Collaborate with the Insights & Analytics team and agency partners to develop reporting and insight analysis on always-on programs. Including but not limited to, platform reporting, web reporting and Brand Lift Study analysis. Supervise social media discussion on the category, competitors and brand using social listening tools. Share regular performance updates and help define standard methodologies to scale to global markets.

Test & Learn + Best Practices

Track industry and platform trends, and interpret these for business needs and opportunities to help drive engagement. Build test & learns for new technologies and capabilities in the space to be rolled out to other teams. Bring to bear partnerships with major platforms to build learning agendas and take advantage of beta opportunities for the brand. Provide education and best practices to internal and global teams.

 

Education/ Experience Requirements

Basic qualifications include: Bachelor’s Degree required in Marketing or related field with 3-5 years of digital or content marketing.

Preferred qualifications include: MBA applicable.

 

Areas of Skills/Knowledge/Abilities

  • Deep knowledge of social platform best practices
  • Experience building organic and paid content that works across a variety of channels and platforms
  • Familiarity with SEO, paid media, and CRM touchpoints
  • Ability to work cross-functionally and handle simultaneous projects
  • Strong communication and interpersonal skills
  • Ability to make data-driven decisions
  • Understanding of agile methodology and process
  • Ability to thrive in a digital innovation culture, while dealing with ambiguity and evaluating trends in the changing landscape
  • Strong Project Management skills
  • Proven record of work with marketing teams and build brands
  • Experience with Adobe Creative Suite a plus
  • Experience with Salesforce Marketing Cloud a plus

 

Travel Requirements

Expected percentage of travel: 25%


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Work that matters, fueled by passion for pets!  At Hill’s we have a purpose.  Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets. 

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.


Nearest Major Market: Topeka

Job Segment: Marketing Manager, Project Manager, Content Strategy, Corporate Communications, CRM, Marketing, Technology