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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Brand Design Manager Oral Care (Region Europe) 1

Travel Required?:  Travel - up to 10% of time
Date:  Jan 11, 2021
Remote working option during the current situation

No Relocation Assistance Offered
# 96463 - Therwil, Switzerland, Switzerland

Position Summary

Our Brand Design Managers (BDM) are responsible for the creation and management of comprehensive design, experience and innovation projects and the Visual Identities guardianship of all our brands in Europe Africa-Eurasia. They accelerate brand positioning, brand strategy, innovation pipelines and portfolio management through effective brand design eco-systems. They leverage innovation through the value of design thinking and design strategy and supervise design excellence from ideation to execution. The Brand Design Manager EU AEA reports to the Head of Design EU AEA, who reports to Global Design NY.


Global Design is a creative, visionary team transforming Colgate-Palmolive through design. We take care of beloved brands such as Colgate, hello, Tom’s of Maine, elmex, meridol, Palmolive, Protex, Sanex, Soupline, Ajax, Hills and more, in four FMCG categories – Oral Care, Personal Care, Home Care and Pet Care. Our products are found in 75% of consumer’s homes in the world. Our work as brand design managers ranges from creating all facets of a brand identity, from Visual Identity (Brand Look, product design, package design, digital, video, imagery) to Brand Experience (Feel, Tone of Voice, User Experience etc).


Primary Accountabilities:

  • Lead the creation and management of comprehensive innovation, design and experience projects
  • Drive governance of all Visual Identities for our global/regional/local brands in Europe Africa-Eurasia
  • Shift from packaging design to coherent 360 design eco systems - from Look & Feel, Tone of Voice, product design, packaging design, sound design, digital design, UI/UX, advertising branding, TV branding, storytelling to equipment and activations - help our peers and partners navigating the brand through brand books, guidelines and toolkits
  • Supervise design excellence from ideation to execution, ensure seamless project transition from the design development through to design finalization including alignment on feasibility and viability, be responsible for final design recommendations, decisions and design lock, ensure brand positioning and strategy are shaped into powerful brand assets and effective brand designs which meet marketing and business objectives
  • Champion Colgate-Palmolive’s design-integrated vision and drive the Global Design Strat Plan, shift the maturity of design within the organization, integrate design into business, processes, ways of working and marketing excellence programs
  • Drive growth, brand equity, consumer centricity and digitization of our brands, identify, promote and lead self-initiated design programs generating critical business value through design for one or more divisions
  • Transform business through design thinking, design strategy, system thinking, design research, creative design proposals such as visions, scenarios, concept cars, prototypes inspiring and engaging cross-functional teams and influencing key stakeholder decisions
  • Collaborate with Insights and provide input into design research to influence learning plans, participate in research activities, effectively translate customer needs into actionable design requirements and solutions
  • Lead your Project Pipeline Management, Priority Setting, Resource Management, Capacity Planning, Budget & Timing Forecasting, Planning and Tracking, manage project timelines and design budget of each project effectively 
  • Manage resources (photographers, Illustrators, internal and external design partners), working in collaboration and in alignment with Head of Design, partner regularly with Global Design and other Design functions, R&D, business teams, achieve buy-in from top management



Optimistic: You are positive, energetic and enthusiastic and always look for the favorable side of a situation

Curious: You have an intense desire to know, understand and grow

Resilient: You adapt. You bounce back and stay calm in the face of crisis

Courage: You are not fearful in the face of stress, conflict or danger. You speak up and take smart risks

Humility: You are modest in the estimate of your own importance

Empathy: You value the feelings, thoughts and attitudes of others

Respectful: You respect people equally, regardless of their ethnicity, gender, and/or sexual orientation 


A successful candidate...

  • has extraordinary aesthetical skills and a deep understanding of the (principles of) brand design ecosystems and brand design experience
  • has global perspective and organizational acumen, is curious about business, thinks more in a bigger picture than in a task to be done
  • has strong analytical and strategic skills, can easily identify and solve complex challenges 
  • has exceptional budget and time management skills, is excellent in Focus/Planning/Priority Setting/Project Management
  • achieves smooth and frictionless stakeholder management even in complex matrix situations and difficult alignments, and is able to shift the maturity of design within organization and achieve buy-in from senior levels through strong influencing/persuasive skills
  • is highly collaborative and approachable, a true team player who knows how to break down silos and build relationships of trust, has a positive spirit
  • is an effective listener with excellent interpersonal, written and verbal communication skills, has compelling presentation and team/workshop facilitation competencies 
  • has drive for results, is a proactive self-starter with a learning mindset, takes own initiative, works professional, responsible and independently, is mature and resilient and 
  • is able to effectively and calmly ‘juggle’ multiple assignments at one time, resiliently embracing an ambiguous work environment as an opportunity, feels comfortable with change, complexity and uncertainty, adapts easily to new situations
  • Must be willing and able to travel 10-25% of the time



  • Design Education in Brand Design, Design Management, Communication Design, Experience Design, Graphic Design or equivalent required 
  • International, multicultural work experience within Europe, Africa-Europe
  • 8+ years professional experience in brand design (e.g. developing strategic brands, brand experiences), excellent knowledge in packaging design (hands-on experience is a plus)
  • Experience working in Corporate organizations, preferably in FMCG/CPG
  • Experience in design innovation, human-centered research, Digital design or Service design are preferred
  • Expertise in using the Adobe Creative Suite software, knowledgeable in cloud-based software e.g. Google Suite or equivalent Microsoft programs, experience with project management software (eg Workfront), Brand Asset platforms, DAM, Design-to-Artwork systems, SAP, research platforms are supportive
  • English proficiency, verbal and written (other languages like Russian, French are a plus)


This description is not intended to be an exhaustive list of all responsibilities, skills, efforts, or working conditions associated with this position. It is, instead, a description of the essential elements of the position that are needed for recruitment, placement, orientation, training, competency and performance assessment, classification, compensation determination and other Human Resource actions.



Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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