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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Group Brand Manager - Experiential

Travel Required?:  No Travel
Date:  Sep 15, 2021
Partial remote working option

No Relocation Assistance Offered
# 113321 - Surrey, England, United Kingdom

Location: Guildford, UK

Reporting to: Marketing Manager, Toothpaste & Professional


Why Work For Colgate Palmolive:


  • The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.
  • The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
  • The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
  • The Colgate Values: Caring, global teamwork and continuous improvement are integral to how we operate every day


Job Purpose

  • Lead Colgate’s Whitening/Experiential business & our brand-building Equity communication strategy across Northern Europe (UK & Nordics).
  • Deliver business growth through development of brand strategy, execution of people-centric brand experience plans and launches of breakthrough innovation. 


Main Responsibilities

Brand strategy:

  • Apply people-centric insights and commercial assessment to develop a Brand Growth Plan and define our strategy to deliver net sales, margin, profit and share targets.
  • Partner with local teams across UK & Nordic markets to localise brand strategy & tailor growth initiatives across the Northern Europe region.
  • Lead internal alignment of Brand Growth Plans, presenting to senior leadership to gain buy-in and ensure synergy with European and Global strategies.



  • Leverage consumer & market insights to develop a clear Portfolio Strategy and identify growth opportunities for NPD.
  • Lead GTM plan for new product launches, defining 5P recommendation, commercial strategy, P&L posture & launch support plans.
  • Manage cross-functional operations to launch new products (artwork development, SKU creation, accurate demand planning etc).


Communications & Media

  • Lead development and implementation of full-funnel, omni-channel consumer experience plans in collaboration with IMC, Digital Transformation & Shopper Teams.
  • Partner with local teams across UK & Nordics to localise brand experience strategy by adapting assets, targeting & touchpoint plans.
  • Work closely with the IMC Manager & media agency to brief, plan and set measurement frameworks for media campaigns.
  • Drive digital transformation by applying people-centric audience science & personalisation strategies, and executing experimental ‘Test & Learn’ mindset on new digital platforms.
  • Leverage MMM learnings to develop recommendations for driving media effectiveness and improving ROI.


Retailer Engagement

  • Develop and present annual ‘Brand Plan’ presentations for retailer sell-in, building category growth stories in partnership with Sales & Shopper Teams.


People Development

  • Management and coaching of 1 direct report (Brand Manager).



Personal Attributes

  • Highly competent commercial and analytical skills
  • Personal presence that commands respect/trust and the ability to build strong relationships quickly throughout CP’s matrix structure.
  • Confidence and gravitas to challenge the status quo and influence people at all levels of the organisation
  • Inquisitive, proactive and challenging to identify new opportunities for improvement and proactively work with other functions to gain buy-in and initiate change
  • Team player – motivate and enthuse others
  • Excellent communication skills and authoritative approach - sought out by others for opinion
  • Strikes the right balance of demonstrating consistent brand passion with objective, fact-based  decision making
  • Dedicated to continuous improvement of self and Marketing, Insight/Planning techniques/approaches to the business
  • Proven people management experience
  • Ability to engage in courageous dialogue

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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