Job Title:  CRM Manager & Data Specialist - 12 Month FTC

No Relocation Assistance Offered
# 152381 - Surrey, England, United Kingdom

Location: Guildford, UK

Start Date: 21st August 2023

Reporting to: Digital Engagement Lead

Hey - Colgate is looking for you!

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

Now there is a fantastic opportunity for a curious and passionate CRM Manager & Data Specialist to join our Northern Europe Hub Marketing Team. Could this be you?

Job Summary:

You will be joining Colgate-Palmolive at a pivotal time for the organisation which is currently undergoing profound digital transformation that will shape all our current and future marketing activities. 

Your task will be to develop a CRM and ESP strategy for Colgate and Sanex in the UK focusing on the B2C market. This includes defining customer-focused campaigns, interpreting and optimizing email marketing results, and supporting the digital marketing team in growing the subscriber base.

Main Responsibilities:

• Growing our first party database, by project managing acquisition campaigns across Meta and owned channels. Collaborating with both CRM and media agencies as well as third party vendors to offer consumers value exchanges such as running competitions and coupon campaigns.

• Ensuring our database is organized and data is segmented to clear audience groups that can be leveraged in improving media efficiency. 

• Responsible for developing a CRM roadmap for Colgate Palmolive (including oral care, home care and personal care brands) for the UK and Nordic markets.

• Required to produce dynamic, aesthetically pleasing newsletters in addition to generating tailored reports.

• Responsible for designing and deploying email marketing campaigns, creating HTML email templates, monitoring email quality, testing templates and emails to ensure that they are compatible across different email clients.

• Develop targeting strategies to deliver personalized consumer experiences.

• Measure results, identify trends and build ongoing recommendations to improve performance.

• Present and interpret campaign results to the broader marketing team.

• Align the email marketing strategy with commercial plans.

• Build a quality first-party database.

Personal Attributes:

• Comprehensive knowledge of email marketing KPIs and best practices

• Experience using Salesforce Marketing Cloud or similar CRM platforms (e.g., Eloqua, Adobe Marketing Cloud)

• Proactive approach with strong project management skills

• Data driven with an ability to draw insights to constantly optimize future campaigns

• Keen eye for detail and aesthetics

• Strong copywriting skills

• Highly competent commercial and analytical skills

• Friendly and collaborative approach

• Ability to work as a team, but also be empowered to work independently.

Key Challenges:

• Taking ownership of a newly implemented CRM system

• Growing and maintaining the Colgate Palmolive Northern European subscriber database 

• Collaborating with the broad marketing team to deliver both educational and entertaining newsletters for a wide range of Colgate customers

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.