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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Brand Manager Toothbrush - 12 Mnth FTC

Travel Required?:  Travel - 25% of time
Date:  Jun 13, 2024

No Relocation Assistance Offered
# 160323 - Surrey, England, United Kingdom

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!


Location: Woking, Surrey
Reporting to: Senior Marketing Manager


Why Work For Colgate Palmolive:

  • The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.
  • The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
  • The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
  • The Colgate Values: We are Caring, We are Inclusive, and We are Courageous are integral to how we operate every day.


Job Purpose
Lead the toothbrush category to deliver all critical metrics including net sales, share, and margin. Take ownership for specific marketing projects and get results within the Consumer Experience team. 


What you will do:

  • Portfolio and Project Responsibility
  • Lead the toothbrush portfolio for NE to achieve Net sales, margin, profit and share targets.
  • Support development & alignment of mid-year review & Budget Review process for toothbrush category.
  • Prepare monthly important metric performance review for the category, and provide required information and analysis. Coordinate cross-country market analysis and insights / information gathering. 
  • Communicate all risks and opportunities within portfolio responsibility on a timely basis.
  • Manage GTM process including partnership with central Brand Team in providing vital country input for NE. Lead hub/country portfolio evolution and recommendations. 
  • Lead Gateway process for Toothbrushes NPD and get alignment from Directors on Go/NO Go launch decisions.
  • Work with the digital acceleration and Omni-channel shopper team to implement full funnel Brand Activation Campaigns to ensure a streamlined consumer experience for the Brand
  • Handle advertising and promotions budget, using key processes.
  • Handle agencies to ensure proposals are delivered according to set objectives, critical metrics and to budget
  • Manage Toothbrushes artwork and SKU development and approval processes across NE Hub.
  • Own the development of the annual Brand Plan for their portfolio and ensure full partner consensus.
  • Lead the development of Revenue Growth and Category Growth plans for Toothbrushes
  • In collaboration with the customer development teams, represent the brand at external meetings.
  • Ensure timely communication as required with key internal collaborators on category issues or activities (Retail Marketing, Customer Development, CS&L, Finance, Consumer Affairs, Consumer Insights, Division Marketing, and Country GMs).

Who you are:

  • 4 to 5 years demonstrated ability in Marketing.
  • Passion for brand management.
  • Highly competent commercial and analytical skills.
  • Personal presence that garners respect/trust and the ability to build positive relationships quickly throughout CP’s matrix structure.
  • Confidence and gravitas to challenge and influence people at all levels of the organisation.
  • Inquisitive, proactive and challenging to identify new opportunities for improvement and proactively work with other functions to gain consensus and initiate change.
  • Standout colleague – empower and enthuse others.
  • Excellent communication skills and authoritative yet collaborative approach - sought out by others for opinion.
  • Strikes the right balance of demonstrating consistent brand passion with objective, fact-based  decision making.
  • Continuous improvement of self and Marketing, Insight/Planning techniques/approaches to the business.
  • Ability to engage in courageous dialogue


Key Challenges

  • Balancing workload through effective project management in a dynamic environment
  • Demonstrating sound commercial and insight based judgment.
  • High accountability, working in a fast-paced environment where tasks vary greatly from highly strategic to more basic.
  • Optimally collaborate with local countries and central (brand teams) to balance central strategy with local needs.

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.


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