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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Brand Manager - Mouthwash

Travel Required?:  No Travel
Date:  Apr 30, 2021
Remote working option during the current situation

No Relocation Assistance Offered
# 103460 - Surrey, England, United Kingdom

Location: Guildford, Surrey

Reporting to: Group Brand Manager Toothbrush/Mouthwash


Why Work For Colgate Palmolive:


  • The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.
  • The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
  • The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
  • The Colgate Values: Caring, global teamwork and continuous improvement are integral to how we operate every day


Job Purpose

  • Manage the mouthwash category to deliver all KPIs including net sales, share, and margin objectives.
  • Take responsibility for specific marketing projects and deliverables in the marketing team.


Main Responsibilities

Portfolio and Project Responsibility

  • Manage the mouthwash portfolio for Northern EU hub (UK, Ireland, Sweden, Norway, Denmark, Finland) to achieve Net sales, margin, profit and share targets.
  • Lead Development & Alignment of mid-year review & budget review process for mouthwash category.
  • Prepare monthly KPI performance review for the mouthwash category, and provide required information and analysis Coordinate cross country market analysis and insights / information gathering. Communicate all risks and opportunities within portfolio responsibility on a timely basis to Group Brand Manager (TB/MW).
  • Manage GTM process including collaboration with the European central brand team in providing necessary country input for NE. Lead hub/country portfolio evolution and recommendations, gateway process and presentations to directors, demand planning, P&L creation and validation and 5P launch.
  • Manage the development of ‘path to purchase’ plans, for example Brand Activation, PR or other. Incl post campaign analysis.
  • Manage advertising and promotions budget for the mouthwash category, using key processes including ASM and Ebuy.
  • Manage agencies to ensure proposals are delivered according to set objectives, KPIs and to budget
  • Manage product artwork and SKU development and approval processes across NE Hub.
  • Work with the shopper team to implement Brand Activation programmes as part of shopper marketing process for the mouthwash category. 
  • Ensure timely communication as required with key internal stakeholders on category issues or activities (Retail Marketing, Customer Development, CS&L, Finance, Consumer Affairs, Consumer Insights, Division Marketing, and Country GMs).
  • Own the development of the annual brand plan for their portfolio and ensure full stakeholder buy-in.
  • Support the Group Brand Manager in the development of Revenue Growth and category growth plans and the mid-year review and annual budget process. Lead specific development & alignment of mid-year review & budget review presentation for the mouthwash category.
  • Represent brand at external tier 1&2 retailer meetings (key meetings only - eg brand plans, vision)

 Project Responsibility (including but not limited to)

  • Marketing lead for assigned ‘expertise’ projects
  • NE Innovation Go To Market lead incl Gateway process
  • European Go To Market team member and/or lead (where applicable)
  • Monthly NE SOM & Financial reporting and commentary

Personal Attributes

  • 3 to 5 years of experience in Marketing
  • Highly competent commercial and analytical skills
  • Personal presence that commands respect/trust and the ability to build strong relationships quickly throughout CP’s matrix structure.
  • Confidence and gravitas to challenge the status quo and negotiated and influence people at all levels of the organisation
  • Inquisitive, proactive and challenging to identify new opportunities for improvement and proactively work with other functions to gain buy-in and initiate change
  • Team player – motivate and enthuse others
  • Excellent communication skills and authoritative yet collaborative approach - sought out by others for opinion
  • Strikes the right balance of demonstrating consistent brand passion with objective, fact-based  decision making
  • Dedicated to continuous improvement of self and Marketing, Insight/Planning techniques/approaches to the business
  • Ability to engage in courageous dialogue

Key Competencies

  • Leading Change
  • Promote Teamwork/Relationship Building
  • Planning & Priority Setting
  • Strategy & Vision

Key Challenges

  • Balancing workload through effective project management in a fast paced environment
  • Effectively managing the needs to deliver specific portfolio responsibilities 
  • Demonstrating sound commercial and insight based judgement in making recommendations.
  • High accountability, working in a fast-paced environment where tasks vary greatly from highly strategic to more basic.
  • Effectively collaborate with local countries and central (brand teams) to balance central strategy with local executional needs.


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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