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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Senior Brand Manager

Travel Required?:  No Travel
Date:  Jun 11, 2022
Remote working option during the current situation

No Relocation Assistance Offered
# 131320 - Selangor, Selangor, Malaysia

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

As the Senior Brand Manager, you will lead the development and commercialization of end to end marketing strategies that deliver successful share, sales and profit targets for your assigned portfolio for the Colgate-Palmolive brands in the South ASEAN Hub (SAH), comprising Malaysia, Singapore, Indonesia & Brunei.

What you will do

  • Strategy & Planning:
  • Development of Brand / Category Strategy - Driving Brand Growth Plan in accordance with Category landscape and consumer/brand fit.
  • Development of the Brand Experience calendar across different parts of the marketing funnel & managing advertising budgets.
  • Delivering the topline & bottom line targets for the category
  • Align on key issues and drivers for the country in Business Planning Meeting
  • Identifies issues and barriers affecting implementation of brand projects and formulates action plans based on identified solutions.
  • Recommends brand promotional / merchandising programs and assesses how advertising practice activities deliver category goals.
  • Ensures plans are implemented with excellence on the ground
  • Manage the development of ‘path to purchase’ plans, for example brand activation, PR or others including post campaign analysis.
  • Partner with the eCommerce team to implement Brand Activation programmes as part Mega & BAU Campaign planning
  • Communication Development and Media Management
  • Drives insight identification and translates insights into effective Creative briefing document
  • Ensures Project Briefs are translated into inspiring and relevant IMC communication while tracking performance in market course correcting where necessary
  • Works closely with the regional and global teams for alignment
  • Planning media across the marketing funnel optimising for performance across Attention, Consideration, Purchase and Loyalty
  • New Product Launch
  • Presents launch rationale to senior management and cross-functional teams
  • Coordinates New Product Launches and re-launches, in conjunction with Supply Chain, Finance and Sales.

Required Qualifications

  • Holds a Bachelor’s or Master’s degree in Marketing or business related course
  • Brand management experience of minimum 7 years within FMCG environment
  • Digital savvy - knowledge on digital strategies and trends, have worked with e-platforms and digital agencies with proven results
  • Self-starter who can work well both independently and across multi-level stakeholder groups
  • Possess solid understanding of digital ecosystems and brand communications and deploy into eCommerce platforms
  • Strikes the right balance of demonstrating consistent brand passion with objective, fact-based decision making
  • Strong articulation & presentation capabilities
  • Strong learning ability and creative thinking


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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