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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Ecommerce Media Specialist - Offsite

Travel Required?:  Travel - 25% of time
Date:  Apr 7, 2021
Remote working option during the current situation

No Relocation Assistance Offered
# 101553 -  Selangor, Malaysia

About Us :

We are Colgate - a caring, innovative growth company reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with a portfolio in Oral Care, Personal Care, Home Care and Pet Nutrition. We serve consumers in more than 200 countries and territories around the world and are proud that Colgate-Palmolive is in more homes than any other.

Our strong culture of collaboration, diversity, sustainability and inclusion is rooted in our core values of Caring, Global Teamwork and Continuous Improvement. Employees are rewarded by rich development and career experiences and progression.

We pride ourselves on our work life balance, our focus on delivering high ethical standards and our dedication to developing our employees. With many local benefits such as Summer Hours, Live Better activities, Product Parcels and Health Checks.

This rare opportunity to join a global market leader that is highly regarded for employee development opportunities.


This role Reports to: Integrated Marketing Communication (IMC) Manager


What would be the responsibilities for this role?


The scope of this role comprises the South ASEAN Hub (Malaysia, Singapore, Indonesia).


Off-site Media Buy :

  • Lead development of plans to drive traffic to eCommerce platforms from strategy to agency execution to post-campaign analysis
  • Monitor, analyze new emerging media methods to enhance and improve the traffic performance of all the media
  • Provide strategic direction for all offsite traffic channels (Facebook, Google, Programmatic)
  • Ensure all traffic channels perform optimally by setting relevant Key Performance Indicators as well as measuring key deliverables
  • Manage annual ecommerce traffic budget & by channel paid media plan according to company's strategy across ecommerce channels
  • Deep dive into MSP / Seller Centre / FB Ads Manager as well as other measuring platforms to gain digital performance insights
  • Be responsible for writing media brief to the agencies
  • Be responsible for new user acquisition and old user retention


Close Collaboration with Agencies :

  • Design experiments to continuously test & learn new approaches, codify the learning, & scale
  • Conduct analysis on online activities in relation to optimization, conversion and A/B testing
  • Drive the optimisation of traffic generating channels and the gathering of insights of ecommerce performance


User Experience :

  • Measure the results of traffic generation activities. Utilize a reporting framework to evaluate dimensions such as AIPL and consumer purchasing behavior
  • Understand and has an overview of various data in order to deliver data driven strategies, deliver top performance & achieve KPIs


What does the ideal candidate profile look like?

  • Holds a Bachelor’s or Master’s degree in a related field (marketing, business, communications, etc.)
  • Minimum 3 years' experience implementing and optimizing Google Ads and Facebook Ads
  • Applicable experience in media planning, buying and campaign execution, including programmatic media buying would be an advantage
  • Updated on key technological trends pertaining to E-commerce
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Self-starter who can work well both independently and across multi-level stakeholder groups


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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