Job Title:  Data & CRM Manager

No Relocation Assistance Offered
# 152369 - Sao Paulo, Sao Paulo, Brazil

Do you want to be part of a team that is building a future to smile about? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

The main objectives of the Digital Marketing Manager - CRM, are to:

• Develop CP Brazil´s CRM strategy, having clear 1PD acquisition & Enrichment strategy as well as performance journeys to connect with our audiences
• Link CRM journeys through the ACPL and integrate CRM plans within our Brands communication plans
• Implement our CDP for better segmentation
• Identify and test new digital capabilities
• Align with the Regional and Global teams the ways of working and priorities for the region

#LI-HYBRID

What you will do

Work with Global, regional CP & agency CRM teams, as well as external partners (Blueconic, Salesforces, Media Vendors) to:

• Develop and keep a CRM strategy updated, as this discipline evolves
• Ensure to reach & surpass our 1PD acquisition & enrichment goals according to pre-defined business & attributes priorities.
• Generate 1PD audiences to be deployed in Media activation as pure audiences, Look a Like, etc.
• Provide insights, trends and recommendations from data gathered through our 1P database
• Monitor and report results to all relevant stakeholders, using the success metrics defined
• Train the marketing community to be more CRM savvy and perform local initiatives

Support eCommerce efforts and teams with digital media expertise, basic & advanced content development, storage and maintenance, new features in the websites, aiming at increasing exposure, sales and conversion

Provide technical support and assessment on new technologies and tools that can help accomplish the 2025 strategic digital initiatives

Bring specialized knowledge within CRM in order to upskill the commercial team to face the new challenges of a data driven, people centric and agile market & organization

This is not an exhaustive list of duties or functions.

Required Qualifications

• Bachelor degree (Marketing / Business Administration)
• Solid knowledge and experience in Digital Marketing with strong knowledge in 1PD acquisition and CRM
• Leadership and management experience in an ever evolving digital market to build, develop and motivate people, as well as to work with multifunctional regional & local teams, outside partners and vendors
• Entrepreneurial previous experience
• Experience in ecommerce
• Fluent English

Preferred qualifications include:

• Knowledge and experience in all digital marketing disciplines (paid, owned and earned media, search, programmatic buying, martechs, mobile, data, social, CRM etc)

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.  

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.