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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Performance Marketing Specialist

Travel Required?:  Travel - up to 10% of time
Date:  Sep 23, 2022
Partial remote working option

No Relocation Assistance Offered
# 145261 - Roma, Lazio, Italy

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organisation, continually learning and collaborating, having stimulating discussions, and making impactful contributions!


If this is how you see your career, Colgate is the place to be!


Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. 



Mission: This new role will be part of the Southern Europe Digital Transformation team. In this team we think, act and breathe Digital, with the purpose of leading and driving Digital Transformation at Colgate. The focus of this role will be to work with the media function in building our Performance Marketing capabilities and creating cutting-edge  strategy, plans, activation, and analysis. This role will also focus on collecting, understanding and analysing the data and results of the team activities,  in order to gather insights and learnings and turn them into actions and establish ways to better connect with Consumer Journeys. 

Southern European markets are: Italy, Spain, Portugal, Greece.



Key Responsibilities:

  • Work with media lead, CRM Manager, Digital marketing Specialists, marketing teams and external agencies  in order to create a unique and consistent Performance Marketing strategy across the four markets of the Hub.

  • Liaise with Division teams, Digital team and external agencies in order to effectively implement, activate and constantly measure and improve Performance Marketing activations. 

  • Be the Digital Transformation team Data expert, using external tools (Google Analytics, etc.) and Internal tools (Datorama, DOMO, Similarweb, etc) to track, measure and analyse campaign performances. 

  • Usa Data and dashboards to create reports and media  insights, report on execution and optimization of digital campaigns, gather insights, identify actions and opportunities and share with teams and key stakeholders.

  •  Assist with new ad A/B testing and reporting across all digital channels 

  • Provide strategic advice on campaign optimization with insights derived from analysing and understanding past campaigns and activations 

  • Assist Media Lead in the management and activation of Media Campaigns, with a strong focus on media execution, media performance and media efficiencies.

  • Keep tracking of the digital CRM KPIs and advise the business insights for optimization




  • 3-5 years of experience in a similar role either in another company or a media agency

  • Good knowledge  of  ABL and BTL planning techniques and metrics

  • Demonstrated knowledge of Performance Marketing, from strategy to campaign implementation to campaign measurement and action plan.

  • Strong knowledge of ad industry terminology and KPI (CPM, CTR, CPL, CPA, ROAS, Viewability, DSP, DMP, etc.)

  • Solid  understanding  of  media and web  metrics and analytics,  with  the  ability  to  create reports,  analyse  and interpret  data. 

  • Knowledge of media planning techniques, capability to navigate media plans and interpret data and results

  • Ability to turn data into actionable insights

  • Strong analytical and numerical skills.

  • Excellent communication skills, both written and verbal. Ability to effectively present information to internal and external associates.

  • Advanced Microsoft Office skills.

  • Experience with Media Analytic tools (Datorama) and/or Media Tools a plus

  • Demonstrated ability to organise and prioritise projects in a fast-paced and deadline-oriented business environment.

  • Demonstrated ability to take initiative and ownership with focus on continuous improvement.

  • Excellent attention to detail.

  • Strong ability to navigate ambiguity.

  • Enthusiasm, passion, positive and proactive approach to work. 

  • Language: proficiency in English is mandatory, knowledge of Italian and/or Spanish/Greek/Portuguese a plus


Location: Rome

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.  

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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