Job Title:  Retail Marketing Manager

No Relocation Assistance Offered
Job Number #163813 - Prague, Prague, Czech Republic

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

MAIN PURPOSE:

Develops insight-based shopper marketing solutions for RE Innovation and Customer Collaboration to build volume, market share, and category growth for Colgate’s business. 

Responsible for Shopper Marketing activation and touch point expertise for a designated category/brand in the country. 

Implements the activity grid and new product Go to Market for the category/brand that is developed by Consumer Experience Marketing in the Hub.

Develops RE strategies and 5P’s  based on Category and Brand Strategies and on robust RE, shopper and customer insight. 

Estimated travels: up to 10%

MAIN RESPONSIBILITIES:

• Develops 5P Category & Brand Strategies by RE and Customer.
• Works with Consumer Experience Marketing in the Hub to identify category, brand strategies and tactics by retail environment, agreeing annual activity grid and shopper activations.   
• Implements brand activation and category demand creation, the activity grid and new product Go to Market for the subsidiary that is developed by Consumer Experience Marketing Hub.
• Develops impactful in-store materials for inducing shoppers to purchase C-P products in-store for the category and presentations, tools (5P’s tools, trade stories, NPD activation programs, etc) to execute the plans for the Customer Development Team
• Is responsible for conducting pre and post analyses of promotions, supports the process of archiving of performance history, and recommends the adjustments of business plans based on results to drive improved ROI across all types of trade spending. 
• Conducts regular trade visits, communicates findings & recommendations by category & brand for key customers, to both Hub Consumer Experience and local Customer Development teams.
• Delivers budgeted Category & Brand Market Share, Net Sales & Operating Profit for the category/brand in the country. 
• Coordinates overall Margin growth / Positive NSPI / SPI plans across brands, key customers for category. 
• Actively supports SKU simplification with a cross-functional team including CS&L, Finance, Customer Development & Country Managers.
• Inputs to the processes related to Budget Review/MYR Volume plan & Financial Goals according to the agreed responsibilities. 
• Supports RCD process through development of the category shopper solutions / breakthrough initiatives for selective customers.

What we require:

• University degree
• 4+ years of experiences in Trade Marketing/Shopper Marketing/Marketing
• Excellent presentation and communication skils
• Native Czech/Slovak speaking
• Very good English skills (written and spoken)
• Goal oriented and highly motivated person
• Team player, ability to manage work under stress

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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