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A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill’s Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Digital Marketing Manager

Travel Required?:  Travel - 25% of time
Date:  Feb 5, 2025
Hybrid

No Relocation Assistance Offered
Job Number #165268 - Prague, Prague, Czech Republic

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Digital Marketing Manager CEEME

 

 

 

Job Summary

The Digital Marketing Manager is responsible for delivery of CEEME Hill’s digital strategy

The key for this role is to build a partnership with Distributors to ensure local digital activities are following CP Digital marketing principles and are executed with excellence to support business priorities. 

The Digital Marketing Manager is reporting to the CEEME Marketing Manager.

 

Principal Duties and Responsibilities

 

%

Task
 

WEBSITE MANAGEMENT 

  • Together with CEEME Marketing Manager develops and implements the CEEME strategy of country website management 

  • Is a key Partner for internal stakeholder OAC and global teams to ensure the smooth cooperation regarding CEEME owned digital assets management aligned with EMEA and CEEME digital priorities 

  • Accountable for the launch and maintenance of the Hillspet consumer websites

  • Ensures roll-out plan of new website launches aligned with CEEME website strategy 

  • Initiates and executes on-going content to support Search (e.g. articles, reviews)

  • Maximizes existing website experience and IMC visibility (e.g. IMC assets, mini website)

  • Responsible for regular website KPIs tracking and analysis with further activities aimed to leverage the success or improve the performance
 

ORGANIC AND PAID SEARCH

  • Leads organic search project with CEEME countries

  • Executes global / regional priorities, translates and augments them into local paid media plan and tactics

  • Responsible for regular KPIs tracking and analysis with further activities aimed to leverage the success or improve the performance

  • Is the internal subject matter expert and ensures integration of the plans with other Digital activities 
 

PAID MEDIA

  • Together with CEEME Marketing Manager develops and implements paid media strategy

  • Leads paid media plans preparation and execution with Wavemakers media agency ensuring that EMEA and CEEME priorities are translated into media plans and tactics 

  • Responsible for BLS and / or Awareness study execution 

  • Responsible for the most effective execution of Media Plans with regular tracking of the KPIs and adjustments if needed (done with Wavemakers agency) 
 

DISTRIBUTOR COOPERATION

  • Proposes digital activities calendar for Distributors 

  • Leads and shapes the execution of digital activities from our distributors

  • Provide assistance and coaching to Distributor teams in regards to digital

  • Acts as a role model and digital expert for Distributors 

  • Initiates activities to develop Digital capabilities of Distributor team 

  • Leads CEEME Digital Distributor calls
 

OTHER

  • Responsible for Digital A&P 

  • Keeps solid and reliable record for all monitored KPIs of digital activities across Hills CEEME (Google Analytics, 3rd parties reports).

  • Recommend follow ups to achieve agreed goals.

  • Presents reports and recommendation to internal audience and distributors  

  • Partners with OAC and other internal stakeholders to ensure effective usage of all digital assets. 

100

Total Percent (not to exceed 100%)

This is not an exhaustive list of duties or functions.

 

Education/ Experience Requirements

  • Minimum 5-6 years digital marketing experience of dealing with websites, search and media (either in-house or agency side) 

  • Bachelor's degree in Marketing or related field required

  • Technology-savvy

 

Expected Areas of Skills 

  • The candidate should have demonstrated initiative, be a self-starter and able to initiate projects/act independently.

  • The candidate must have a successful track record of analyzing business putting forth conclusive recommendations and executing with excellence.

  • The candidate should be demonstrating the Leadership and Functional Competencies listed below 

 

Leadership Competencies (Should match the Colgate Global Competencies) 

  • Communicate Effectively

  • Consumer/Customer Focus, Relationship building

  • Influence / Negotiation

  • Planning/Priority Setting

  • Results Oriented 

 

Functional Competencies (Should match the Colgate Global Competencies) 

  • Consumer Marketing Planning

  • Executional Excellence

  • Analytical/Decision Making

  • Cross Organizational Collaboration

  • Strategic Thinking

  • Business and Financial Analysis

  • Consumer and Shopper Insight

 

Working Relationships (Key partnerships and reporting relationships)

  • This position will not supervise

  • Distributor’s Marketing/Digital teams

  • Regional / Global Digital Teams

  • Customer Development 

  • PVA

  • Legal and Regulatory 

  • REDFUSE / Digital agencies

 

Travel Requirements 

Expected percentage of travel:  Up to 15%

 

What We Offer

  • Unlimited contract

  • Annual bonus 

  • Wide range of benefits such as 25 days of vacation, 10 sick days, cafeteria, meal contribution, pension and life insurance, dental care contribution, home office etc.

  • Work with a purpose in a nice and dog friendly office at Karlin 

 

 


Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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