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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Web Analytics Developer, Global Marketing

Travel Required?:  Travel - up to 10% of time
Date:  Nov 19, 2021
Remote working option during the current situation

No Relocation Assistance Offered
# 115304 - Piscataway, New Jersey, United States


Global Information Technology’s Global Application and America’s Marketing group invite applicants for the position of Web Analytics Developer.  This role will support our 1st party data strategy within our Marketing group by generating, storing, reporting and analyzing web traffic for insights.


Key responsibilities will include but are not limited to the following:


  • Support online externally facing web properties through analytics reporting;

  • Work closely with the web optimization team and business stakeholders for analytics tag requirements gathering;

  • Partner with development teams to ensure analytics tagging and implementation standards are followed, including development of data layer strategies;

  • Act as an internal expert on Google Tag Manager and Google Analytics capabilities and site tagging, staying up to date on latest capabilities;

  • Implement tags using Google Tag Manager, ability to write Javascript code when necessary;

  • Assist with QA effort of all tagging throughout the site, ensuring tags are firing correctly, respecting user consent;

  • Implement/improve and document website tagging process;

  • Perform tagging audits/data integrity checks on a regular basis;

  • Assist with analysis and reporting on effectiveness of new site feature launches;

  • Ensure consistent tracking, analysis and reporting of core website KPIs in various weekly and monthly Dashboard formats (page views, clicks, conversion, etc.);

  • Provide input to process for continual improvements based on analytics data;

  • Prepare critical data for feedback to Creative, Planning, and Marketing teams to inform their respective business practices;

  • Support analysis and reporting on A/B testing efforts;

  • Handle ad hoc data requests from numerous stakeholders;

  • Troubleshoot issues with data cleanliness, data feeds, and other Google outputs


Basic Qualifications:


  • Bachelor's degree in Computer Science, Information Technology, Engineering, Electrical Engineering, or a related field or equivalent relevant experience;

  • Expert knowledge of Google Analytics and Google Tag Manager;

  • 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required;

  • 3+ years of experience with web analytics process design, implementation and documentation management experience;

  • Fundamental knowledge of Google Campaign Manager; 

  • Proven experience implementing and managing tagging across an enterprise-level site;

  • Ability to discover,  analyze and clearly communicate data insights for action


Preferred Qualifications:


  • 3+ years of experience in web development with skills in JavaScript, HTML and JQuery;

  • 2 years experience of Javascript or Google Apps script experience;

  • 1-2 years experience working with AEM (Adobe Experience Manager);

  • 1-2 years SAS/SQL experience



Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

Nearest Major Market: New Jersey

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