Job Title:  GLOBAL Search Manager

GLOBAL Search Manager - SEO and SEM, FILORGA

Mission: 

As part of our ambition on digital transformation, Filorga is looking for a Global Search Manager in charge of SEO and SEM, both on and off-platform.
This position will have the unique opportunity to contribute to Filorga’s profitable growth by designing and impacting centrally the Search strategy for Filorga. 

As Global Search Manager within Filorga, your main purpose is to manage Search across all current & future Digital platforms. Main objective is to maximize the portfolio of Colgate-Palmolive brands’ ranking performance on all paid and organic search platforms, both off-platform and on-platform. You will demonstrate clear mastery of all search mechanics across Search Engine Advertising (SEA), organic search (SEO), eRetail optimization and Omni-channel customers to drive best impressions and conversion results. You will be a part of our Global Digital organization and partner with Digital, Marketing, IT, eCommerce, legal as well as local teams and external agencies / vendors to advance our SEO and SEM capabilities.

Main Responsibilities:

Search off-platform:
1) Owned websites: Improve ranking and increase online reach by driving improvements in content and technical SEO.
2) Monitor and optimize Paid search strategy (SEM) for our countries across Google/YouTube in collaboration with the local teams. 
3) Improve Social Search performance in our countries

Search on-platform:

1) eRetailers SEO (Brick & Mortars / Pure Players): Manage and optimize SEO in collaboration with internal & external teams. 
2) eRetailers SEM: Work with local teams to manage and optimize SEM where available on eRetailers platforms.

 
Required: 

•  Master’s degree (Bac+5) from a leading Business school or university
•  8+ years of experience of which 4+ years’ experience on search: Experience at Client or Agency leading strategic search and planning, activation of Search (SEM and SEO)
•  Proven record of search marketing execution including Search Engine Optimization and Search Engine Marketing
•  Deep understanding of how paid search/SEM interacts with display media, paid social, SEO, mobile, social, retailers and content
•  Holistic search strategy and mindset
•  Tool Requirements - Standard search industry reporting tools and ad-serving / bid Management technologies (Google Analytics, Google Adwords, Google Search Console, Google Keyword Planner, eCommerce Marketplace MSPs, Screaming Frog, AWR, SEMRush, etc.)
•  Strong verbal and written communication skills
•  Proven ability to work efficiently with stakeholders, both internally and externally, and across different geographies.
•  Solution oriented, able to manage ambiguity
•  Analytical and process oriented
•  Fluency in French and English required, with a content-writer level in both languages. 

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