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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Manager, Global Marketing Effectiveness Analytics

Travel Required?:  Travel - up to 10% of time
Date:  May 25, 2023

Relocation Assistance Offered Within Country
# 152757 - New York, New York, United States

The Manager, Global Marketing Effectiveness Analytics will play a critical role in leading the transformation and next generation of Marketing and Media Effectiveness (MME) analytics capabilities at Colgate-Palmolive. The Manager will bring a multidisciplinary approach to this vital role, including seasoned business acumen; an in-depth knowledge of marketing and media analytics attribution and statistical approaches; hands-on experience developing, deploying, and scaling MME analytics solutions and applications; and the ability to derive data-driven insights and communicate them in a simple and compelling manner leveraging visualization solutions that spur action.


This position requires someone highly skilled in operating within a matrix, able to bring together and align cross-functional internal and external partners and agencies as well as the Division Analytics & Insights teams at CP.


This role reports to the Associate Director of Global Marketing & Media Effectiveness Analytics.


What you'll do

  • Lead the implementation of CP’s MME analytics strategy, roadmap, and its different elements - Mix Optimization (cross-channel) and Budget Setting (strategic budget allocation)
  • Work with cross-functional partners (internal and external) to develop and manage a world-class and future-proofed ecosystem of methodologies, solutions, and KPIs designed to help the business optimize and measure the impact of paid, owned, and earned media
  • Oversee and run the global Marketing Mix Modeling agenda and operational model, aligning joint business plans with core external vendors and CBS (internal) resources, tracking of MMM coverage across businesses and markets, and ensuring comparability of project deliverables for meta analysis
  • Define and implement quarterly/semi-annual meta analytics leveraging learnings from executed projects, and aligned with Company key strategic business questions
  • Evaluate vendor and internal CBS MMM team performance, pilots of new vendors and approaches, to support Company strategy of bringing capabilities in house
  • Support and play liaison role between businesses, Director Global Analytics Integration and Procurement for definition and execution of engagement MSAs and SOWs to ensure compliance with Company policies and contractual obligations
  • Stay connected and involved with key pilot initiatives and engagements to provide business teams with support on technical analytic issues, monitor supplier performance, and assess capabilities
  • Lead the development and deployment of in-house MME approaches working very closely with Colgate Business Service (CBS) in support of the business needs/priorities
  • Leverage real-time data to improve decision making and ROI on digital executions
  • Think and act with a business lens, leveraging analytics approaches and connecting dots across otherinsights to deliver actionable recommendations to business partners


Who you are

  • Deep understanding of key analytics attribution methodologies and approaches and a clear understanding of the capabilities and limitations of various techniques in today’s ever changing regulatory environment
  • Demonstrated ability to effectively build partnerships and influence stakeholders and decision making at all levels of an organization; ability to move from analytics to insights to action, including gaining adoption of his/her team’s recommendations
  • Proven experience implementing channel and campaign/execution optimization
  • Demonstrated ability to effectively build partnerships and influence stakeholders and decision making at all levels of a complex global organization
  • Demonstrated excellent leadership skills with the ability to turn vision into action, motivate others to achieve goals, and drive change and transformation
  • Strong knowledge of multiple consumer data, advanced analytic methods and modeling techniques, intelligence and visualization tools
  • Agility with undefined objectives and responsibilities, ability to devise an effective solution in unstructured situations


Required qualifications

  • Bachelors degree in Economic, Business, Statistics, or Applied Mathematics required
  • 8+ years of experience in Marketing and Media Attribution


Preferred qualifications

  • MBA or MS in quantitative business field preferred


Salary Range $125,600 - $164,850 USD

Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive offers a performance based bonus and competitive benefits package.


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.


Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.


Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 


For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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