Job Title:  Director, Advanced Advertising

Relocation Assistance Offered Within Country
# 154422 - New York, New York, United States

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

The Director, Advanced Advertising will own the strategy and development of our audience planning, media targeting, emerging media and technology strategies, programmatic oversight and media reporting capabilities for all lines of business!

Working as part of the media team, you will bring an audience-led focus with a technical point of view around audience hierarchy, tech and use of multiple data sets to inform personalization-led media strategies. You will have a deep understanding of emerging trends and technology, best practices and advanced tools and ad platforms that will craft the North America media ecosystem. They will also bring the application of advanced data sets across all channels to drive effective business outcomes. In this role you will have the ability to proactively find opportunities to use data and technology in media to solve business problems, build relationships, and convey complex and/or technical work product to diverse audiences and influence strategic decisions at the highest levels!

Responsibilities:

• Supervise development of Media Targeting and Audience Onboarding Strategy focused on driving effective and efficient reach, engagement and order volume within our Customer and Prospect base and across Media channels
• Lead development of Future Proof Roadmap and drive a strategic vision aligned with progressive consumer trends, media trends and emerging technology that are rooted in compelling insights, are culturally relevant, and deliver on brand fit and comms objectives/strategies
• Drive overall connectivity of CRM and media based strategies in collaboration with internal DTC and CRM teams across North America and Global
• Partner within Media and the broader Integrated Marketing team on the operational application of audience-led programmatic and advanced advertising executions by aiding the Media Lead in the development and implementation of business processes
• Analyze media performance data to optimize programmatic campaigns, targeting and go forward strategy  
• Lead programmatic activation KPIs that ladder into broader brand health and business KPIs for brand campaigns across the ACPL in partnership with media measurement lead, leveraging tools (Datorama) to analyze progress and inform optimizations
• Work collaboratively to identify and enable new advanced advertising opportunities for North America and develop business cases that inform prioritization roadmap (e.g. industry innovation, platforms, data strategy, use cases) 
• Partner with Analytics and Insights to develop and implement Lessons Learned to deliver insights and drive decisioning that will inform strategy and program development
• Identify and use new capabilities to manage reach and frequency across channels, platforms and segments (via AdTech capabilities and automation)  
• Media/Data liaison to leadership for translating any AdTech ecosystem announcements into clear understandable impact analysis / data flow diagrams for data collection, aggregation and media targeting
• Lead and maintain reporting dashboards and work with internal and agency partners on reporting infrastructure requirements and development 
• Lead privacy and cookie deprecation test and learn strategy to future-proof Media
• Maintain pulse on marketplace and cultural trends and provide actionable insights and direction; drive thought leadership beyond the day-to-day
• Lead, mentor and develop one or more direct reports

Required Qualifications:

• Bachelor’s degree
• 12+ years prior experience within product marketing, digital marketing and/or performance marketing
• Experience leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Neustar, etc.) 
• Understanding of how to use marketing levers to drive commercial growth
• Ability to analyze data in the digital space and come up with media and/or creative recommendations to further optimize and drive improved efficiency and effectiveness
• Experience in primary buying platforms and formats (Google, Amazon AAP, VMG, Trade Desk) 
• Extensive experience of all media channels (specifically, CRM, Video, Programmatic, Social), various buying methodologies (CPM, CPC, CPA, CLV), and ad verification and brand safety toos
• Experience with IMC analytics including Brand lift, MMM and site analytics

Preferred Qualifications:

• MBA 
• Project Management and cross-functional collaboration skills
• Strength in formulating sound strategies as well as ability to drive executional excellence

Compensation and Benefits
Salary Range $142,400.00 - $190,000.00 USD

Pay is based on multiple non-discriminatory, individualized factors including but not limited to experience, job-related knowledge and education, skills and office/market location. In addition to base salary, salaried employees are eligible for annual discretionary bonuses, profit-sharing and, for Executive-level (salary grade 16 and above) roles only, long-term incentives in the form of Restricted Stock Units and/or Stock Options.

Subject to the terms and conditions of the applicable benefits plans then in effect, all salaried employees are also eligible for a competitive benefits package which includes:

• Insurance: Employees (and their eligible dependents) are eligible to participate in Company-sponsored Medical, Dental, Vision, Basic Life Insurance, Accidental Death & Dismemberment and Disability insurance plans.
• Retirement Plans: Employees are eligible to enroll in Colgate's 401(k) plan, which provides for company matching contributions subject to eligibility requirements
• Vacation/PTO: Employees receive a minimum of 15 days of vacation/PTO leave annually
• Paid Holidays: Employees receive a minimum of 13 paid/floating holidays annually
• Paid Sick Leave: Based on location and consistent with applicable state and local law, employees receive a minimum of 40 hours of paid sick leave on January 1st of each year
• Paid Parental Leave: Eligible employees may take up to eight weeks of paid parental leave and 12 weeks of unpaid leave (varies for employees with fewer than 12 months of service and is subject to hours worked requirements)

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

For additional Colgate terms and conditions, please click here.

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