Job Title:  Digital Commerce Content Manager, Oral Care

Relocation Assistance Offered Within Country
# 154202 - New York, New York, United States

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions! 

If this is how you see your career, Colgate is the place to be! 

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. 

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day. 

In today’s constantly evolving environment, Digital Transformation has become a top priority and at Colgate Palmolive, we are excited by the challenges this dynamic space brings. Our dedicated Consumer Experience & Growth team is full of passionate cross-functional individuals. We are seeking someone with high energy, positivity and eagerness who can help us lead change for our business.  

As the OC digital Product Content Manager, you will drive the product content strategy and execution  for our Oral Care brands across digital commerce platforms. This role’s priority is to deliver purchase driving content for our products which entails driving the creation of people-centric conversion-focused product stories, elevating customization by platform/retailer, measuring completeness and effectiveness to inform optimization and fostering agile testing and learning. 
This role is partnering with various collaborators including innovation, marketing, media, and agencies to drive an integrated strategic roadmap. To support the creation and measurement of the content, this role partners with dedicated designers / producers and agencies.

Scope of the role:

• Brands: Colgate, Tom’s of Maine, Hello for US and CA
• Content entails: copy, static assets (hero images, tiles), videos with a focus on driving purchase ; brand stores and brand pages
• Platforms: #1 focus is digital commerce pages, with close collaboration with social/national media/retail media teams to ensure full funnel consistency and drive alignments
• Reporting structure: supervises 2 full time design freelancers 2 part time support and handles various agency partners 
   

Responsibilities:

• Lead Category, level conversion, driving content strategy across our entire Oral Care portfolio of brands and across the full digital commerce ecosystem, defining and safeguarding standard process product content creation that builds on strong shopper understanding (what people are searching for), algorithm knowledge, and brand voice / brand guidelines
• Lead end-to-end best-in-class Digital Commerce Content creation (focus on product content ie PDP, stores ; occasional support for website, display media, social commerce) using and resourcing partners and talents (eg agency / in-house resources / freelancers)
• Drive briefing and approval process in collaboration with marketing and national media teams
• Leverage suite of digital shelf health tools and agency support to supervise compliance and performance of content of the category across priority retailers, benchmark competition, identify gaps / opportunities and drive corrective action plan implementation
• Conduct in depth quantitative and qualitative audits across categories/retailers and keep apprised of industry trends to ensure that content always meets consumer intent and that our category playbook is up to date. Share new highlights with marketing team at least twice a year to keep upskilling them
• Manage digital commerce content producers including 2 resources and / or flexible new resources to be identified  as needed to drive agility in content creation 
• Build positive relationships with key external creative partners to ensure we consistently apply standard processes and leverage top talent for support
• Cultivate experimentation and develop learning agenda, stay ahead of new industry trends and practice and drive adoption as relevant (ex generative AI etc)
• Upskill and provide thought leadership to marketing teams 
• Support asset management and deployment teams

Who you are:

• A creative leader with a passion for trend-inspired, people-centric content, and an eye for design
• A “strategic do-er” who can move at the speed of eCommerce without losing sight of the larger strategic implications
• A true collaborator who loves working in close knit, dynamic teams and who understands cross-functional implications of business decisions
• A rapid learner who thrives in a fast-paced environment and has a constant thirst for knowledge and continuous curiosity
• A multitasker who can balance creativity, analytics and critical thinking while making quick progress in the constantly evolving eCommerce landscape
• A problem-solver who has excellent analytical skills and leverages data to make decisions in an autonomous way
   

Required Qualifications:

• Bachelor’s degree
• 7+ years prior experience with content marketing or graphic design including online
• Experience with A/B tests, using analytical data, user feedback, and user research to define or refine content so that it best meets user need
• Experience in managing content delivery across eCommerce platforms
• Demonstrated curiosity, and critical thinking skills - ability to connect the dots and see the bigger picture
• Project management skills
• High level of initiative, assertiveness and self-direction with excellent communication skills
   

Preferred Qualifications:

• Copywriting skills
• Leadership and collaboration skills, experience managing a team of creatives

#LI-Hybrid

Salary Range $88,800 - $131,250 USD

Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive offers a performance based bonus and competitive benefits package.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.