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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Audience Data Science Manager

Travel Required?:  No Travel
Date:  Jan 2, 2021
No remote working option

Relocation Assistance Offered Within Country
# 90566 - New York, New York, United States

The Audience and data science manager is responsible for information/data management for successful implementation of digital activation & measurement across Colgate brands, media agencies and technology partners. The individual must be confident and experienced in working with agencies and internal media resources to complete deliverables at an industry-leading level of quality. She/He is expected to exhibit thought leadership, capable of optimizing current efforts and bringing new insights through a mixture of innovation and broad, creative thinking.

 

Main responsibilities:

 ● Experience in working with agency audience science partners to leverage advantage technology stack such as DMP, DSP and other media partner audience capabilities to help define and refine target audiences at scale.

 ● Work with internal partners (IMC, Brand, insights, analytics) to confidently and properly inform audience identification, activation and evaluation.

● Enhance decision-making capabilities through use of leading edge segmentation mapping translating it into audiences, micro targeting, tracking and their measurement.

 ● Responsible for evaluating, advising and integrating data partners within audience planning and buying platforms in partnership with the media agency

● Familiarity/experience with and point of view on relevant off the shelf 3P data sources relative to CP businesses (e.g. ODC/DLX, Kantar, NCS, IRI, WMX, Amazon, Facebook, Google) – their footprint, scale, strengths, limitations.

● Ability to evaluate custom, augmented and/or alternative data sets.

● Provide leadership and direction for the consistent use of media data for meaningful business decisions and portfolio advertising spend optimizations.

● Work closely with internal stakeholders and external agency partners to ensure proper measurement frameworks are in place for all initiatives and leveraged for continuous improvement against business goals.

● Develop a consistent, structured and scalable digital test approach that yields actionable information to drive performance. Testing areas span audience targeting, creative / messaging, and digital media channels and tactics.

● Connect audience planning with communications planning and work to ensure a good consumer experience (with an eye to frequency management and message sequencing).

 

Basic qualifications:

 ● Bachelor's degree from an accredited college/university in data science/analytics or related field

● Master’s Degree in analytics/ data science ideal but not a requirement

● 7+ years of marketing measurement and analytics experience.

● Understanding of the CPG is a plus, as is experience with multiple distribution models, specifically third-party intermediaries and direct to consumer.

 ● Firm understanding and experience with data management, including platform integration (segment profiles, leads data, DSPs, DMPs, CRM). Experience with tag management, test/optimization platforms, web analytics tools, data visualization and analytics/BI tools.

● Thorough understanding of the media analytics ecosystem and evolving landscape and a clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations.

● Leadership abilities to command executive presence and build relationships across the organization; able to clearly articulate complex technologies and concepts to stakeholders.

● Proven ability in building processes and systems within a matrixes organizational structure.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.


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