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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Associate Director, Global Marketing & Media Effectiveness Analytics

Travel Required?:  Travel - 25% of time
Date:  Feb 28, 2023

Relocation Assistance Offered Within Country
# 151244 - New York, New York, United States


Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!


If this is how you see your career, Colgate is the place to be!


Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.


If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.


It is an exciting time to be a part of the Global Data Science & Advanced Analytics Team! We are currently recruiting candidates for the position of Associate Director, Global Marketing & Media Effectiveness Analytics. This position will play a critical role in building and leading the transformation and next generation of Marketing and Media Effectiveness (MME) analytics capabilities at Colgate-Palmolive. The Associate Director will bring a multidisciplinary approach to this vital role, including seasoned business acumen; an in-depth knowledge of marketing and media analytics attribution and statistical approaches; hands-on experience developing, deploying, and scaling MME analytics solutions and applications; intimately familiarized with digital media execution forms, KPIs, and platforms; and the ability to derive data-driven insights and communicate them in a simple and compelling manner leveraging visualization solutions that spur action.    


This position requires someone highly skilled in operating within a matrix, able to bring together and align cross-functional internal and external partners and agencies as well as the Division Analytics & Insights teams at CP. 


This role reports to the Director of Global Data Science & Advanced Analytics.


What You'll Do:

  • Lead the implementation of CP’s MME analytics strategy, roadmap, and its different elements - Mix Optimization (cross-channel), Continuous Improvement (digital real-time KPI and campaign tracking and optimization), Experiments and T&L (rapid feedback loop), and Budget Setting (strategic budget allocation);
  • Work with cross-functional partners (internal and external) to develop and manage a world-class and future-proofed ecosystem of methodologies, solutions, and KPIs designed to help the business optimize and measure the impact of paid, owned, and earned media;
  • Lead and manage the global Marketing Mix Modeling agenda and operational model, aligning joint business plans with core external vendors and Internal resources, tracking of  MMM coverage across businesses and markets, and ensuring comparability of project deliverables for meta analysis;
  • Define and execute quarterly/semi-annual meta analyses leveraging learnings from executed projects, and aligned with Company key strategic business questions - search, e-commerce, omnichannel, could be some of those meta-analyse;
  • Evaluate vendor and internal MME teams performance, pilots of new vendors and approaches, to support Company strategy of bringing capabilities in house; 
  • Support and play liaison role between businesses, Director Global Analytics Integration and Procurement for definition and execution of engagement MSAs and SOWs to ensure compliance with Company policies and contractual obligations;
  • Stay connected and involved with key pilot initiatives and engagements to provide business teams with support on technical analytic issues, monitor supplier performance, and assess capabilities;
  • Lead the development and deployment of in-house MME approaches working very closely with Colgate Business Service (CBS) in support of the business needs/priorities;
  • Responsible for deploying and embedding new analytics solutions & capabilities within the Divisions (including delivering training, overseeing change management, ensuring adoption & governance) and identifying the technology, infrastructure and resources required to effectively embed & operationalize CP’s MME analytics Ecosystem;
  • Lead the analytics experimental approaches, pilots, and/or POCs to further shape or improve CP’s MME analytics roadmap and solutions to scale across CP - Attribution, CRM, e-Comm, T&L;


  • Leverage real-time data to improve decision making and ROI on digital executions;
  • Think and act with a business lens, leveraging analytics approaches and connecting dots across other insights to deliver actionable recommendations to business partners.
Required Qualifications and Skills
  • Bachelors degree required, preferably in Economics, Business, Statistics, or Applied Mathematics;
  • MBA or MS degree in quantitative business field preferred;
  • A minimum of at least 10 years' experience in leading analytics teams, including a combination of direct management of data scientists along with external partners/vendors;
  • Deep understanding of key analytics attribution methodologies and approaches and a clear understanding of the capabilities and limitations of various techniques in today’s ever changing regulatory environment;
  • Demonstrated ability to effectively build partnerships and influence stakeholders and decision making at all levels of an organization with an ability to move from analytics to insights to action, including gaining adoption of his/her team’s recommendations;
  • Proven experience implementing channel and campaign/execution optimization;
  • Demonstrated ability to effectively build partnerships and influence stakeholders and decision making at all levels of a complex global organization;
  • Demonstrated excellent leadership skills with the ability to turn vision into action, motivate others to achieve goals, and drive change and transformation;
  • Strong knowledge of multiple consumer data, advanced analytic methods and modeling techniques, intelligence and visualization tools;
  • Agility with undefined objectives and responsibilities, ability to devise an effective solution in unstructured situations.



Salary Range $142,400 - $207,900 USD

Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive offers a performance based bonus and competitive benefits package.


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 


For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit


Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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