Job Title:  Shopper Marketing Manager

Relocation Assistance Offered Within Country
# 151957 - Mumbai, Maharashtra, India

Job Purpose

The Shopper Marketing Manager owns the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs. This role is responsible for bringing brand strategy/tasks to life in store & drive conversions/purchase through effective shopper messaging, promotional grids, innovative instore elements & optimised investment strategy. Shopper Marketing manager needs to have a dual expertise - Consumer expertise on brand tasks & Shopper expertise on Retail environment nuances. This role will work very close with Retail Environment Managers within Retail Marketing, Customer Development teams (Indirect and Direct Trade), Consumer Marketing, among others.

Key Accountabilities

• Develop shopper strategy and communication plans and execute national/ regional in-store retail programs, based on business goals, priorities and opportunities
• Develop a deep data-backed understanding of shopper journey, trends and behaviors to drive useful insights on the right shopper levers to deploy, in the right channels, at the right times
• Own brand tasks/strat in store to drive conversions & hence, revenue
• Improve new consumer acquisition and repeat purchases through point of sale marketing and messaging strategies - including but not limited to POS, planograms, promotion strategy
• Partner with Consumer Marketing team to plan activities and events grounded in deep understanding of the shopper
• Partner with indirect and direct Customer Development teams to build sales-driving programs based on needs, as well as optimizing asset quantities based on budget
• Ongoing evaluation of program efficacy and provide recommendation for optimization
• Complete strategic and detailed analysis on the marketplace and driven programs, in-market trends across the category with goal of seeing opportunities within in-store environment

Experience

At least 5 to 6 years of Sales and/or Brand Management experience, with at least 2 years of customer marketing & brand experience

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.