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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Senior Manager Consumer Insights

Travel Required?:  No Travel
Date:  Feb 22, 2021
Remote working option during the current situation

Relocation Assistance Offered Within Country
# 97769 - Mumbai, Maharashtra, India

Job Purpose:
This role will be critical part of driving the ‘insights lead’ marketing culture
•    Sharpen our consumer, culture and category understanding- to improve marketing effectiveness
•    Actively seek and drive growth ideas/ insights

 

Job Context & Challenges:

Consumer insights role is transforming from ‘supporting’ marketing to ‘leading marketing’. We want to be the one who is showing the way rather than answering questions. But that requires conviction of data, ability to connect the dots as well as vision. That’s where we want to be and the candidate needs to demonstrate this.

 

Functional linkages :
Hierarchical and Functional linkages:  The position will report to the Head – Consumer Insights India. Our expectation is this person should be able to take his manager’s position in 2 years’ time. This position will require working closely with the India Marketing, Strategy Planning and Customer development mainly. 

External:  Agencies- conventional insights companies , new tech companies , analytics companies etc. 

Key Accountabilities :
Accountability 
1.    Own Insights for the set of brands assigned. Ensure that we don’t lost sight of the core insight and its embedded in all parts of IMC    •    Thorough understanding of the brand/ target consumer
•    Identifying and prioritising the insights requirements 
•    Mining existing databases (Nielsen, Panel, Tracking) whenever required (or vis 3P/ CBS) 
•    Designing relevant projects/ identifying right vendor and managing project timelines and delivery quality
2.    New Methodologies     

•    Look out for new approaches/ tech solutions for driving insights Quicker/ Cheaper- and with More Impact
•    Evangelise these approaches via appropriate validation to embed into CP process/ best practice
3.    Leverage Digital for in sighting    

•    Drive use of digital platforms/ social listening for insight generation for the category. 
4.    Lead the analytics agenda    

•    From dash boarding to modelling, this journey needs to be mapped and actioned. Experience in this area will be an edge.


Experience:

1.    Essential: 
•    8 years of Agency experience .
•    Consumer Insights experience in marketing lead organisation/s (FMCG not mandatory) for 7 years
o    3-4 years in consumer product companies 
o    3 years in new tech companies 

2.    Desirable: 
-    Social media based research
-    Experience in integrating panel/ Nielsen and tracking into single point of view
3.   Minimum Years of Experience required: 13


Professional Qualifications & Training

Desirable: Graduate. MBA/ MSc Statistics will be preferred. 
 

Skills/Essential: 
•    Thorough understanding of communication development process and insights roles in different stages

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.


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