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A part of Colgate-Palmolive since 2020, Hello is on a mission to make the world a friendlier place, starting with your mouth. Hello is a new kind of naturally friendly™ oral care, created by a small, entrepreneurial crew using thoughtful ingredients so delicious you’ll rush to brush.

Hello’s products, which include adult and kids toothpaste, mouth rinse, toothbrushes and floss are all derived from thoughtful, responsibly sourced ingredients and materials, from sustainable bamboo and stevia to boxes made from 100% recycled paper printed with soy-based ink.

A career at Hello or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Brand Manager, Innovation

Travel Required?:  No Travel
Date:  Jun 12, 2021
Remote working option during the current situation

No Relocation Assistance Offered
# 100525 - Montclair, New Jersey, United States


Hello is on a mission to create the most natural, effective, and delightful personal care products in the world, in the friendliest way possible. Everything from hello is as natural as possible while still being super-effective.  

We are a small but mighty team, with big dreams, a big loft, and big expectations and rewards for those that join in our mission. Together we are doing incredible things, and our ideal candidate will share and champion our values:


Personal care should be more, well, personal.

Everything hello does is thoughtful, transparent, and leads the way.

Everything communicates, and hello takes pride in how they share their story, how they listen and respond, and how they “spread the friendly” to make a positive impact in the world.

Hello is creative doers and makers who are strategic in their thinking. They don’t just manage, they make.

How hello's products, their brand, and their interactions make people feel is incredibly important to the company. It’s all friendly all the time, without exception.

Thoughtful design is at the heart of everything hello creates; it differentiates them, and it enables their products to transcend basic functionality, elevate the everyday, and generate deeper emotional connections. Design is magic, it’s hello's secret sauce, and they never take it for granted.


The experience:


Well, hello. Thanks for checking out this job spec, we’re psyched you’re giving it a read. We’re an entrepreneurial company of passionate doers obsessed with making the world a friendlier place…starting with your mouth. We make naturally friendly™ oral care. That’s right, we trademarked “naturally friendly”, and yep, we trademarked the word “hello™”, too. We’re crazy like that. And we’re also crazy about products that are as safe, effective, delicious, and as natural as we can make them, which is why we started hello. We are about ingredients, about packaging, about brand, about user experience, and most importantly, about PEOPLE. The peeps who brush with hello, and the peeps that work with us to create the friendly future. We’re growing like crazy, we love to work hard and smile harder, and we’re looking to add to our Marketing Team. And that’s where you come in. So please check out the spec below, thanks!


The job:


Hello is currently seeking an experienced brand innovation manager for our amazing marketing team. This marketer will join a fun, passionate, mighty team to help bring awesome, disruptive and friendly innovation to life across both oral and personal care categories. 

As a leader of your category innovation pillar, you will:


- Imagine the Future: Support in the development of a purposeful innovation strategy and detailed 3-year calendar that fully lives into Hello’s unique and awesome brand.


- Bring Innovation Projects to Life: Actively lead end-to-end brand innovation development, with the ability to take an abstract territory / kernel of an idea, conceptualize, pressure test it, and bring it to life; you will be leading the development of all aspects of the marketing mix, all while managing a cross-functional team to ensure delivery against brand growth and sustainability objectives:

- Articulate concepts which have true consumer purpose, ensuring a seamless UX.

- Deliver thoughtful product development briefs with clear marketing / business objectives, competitive context, cog targets, forecasts, unit P&Ls, and business case.

- Identify winning claims and ensure sensory/clinical testing is conducted.

- Proactively spearhead consumer and market research.


- Use Your Great Business Acumen: to quickly synthesize and deliver insightful analysis to drive decision-making; develop P&Ls, detailed pricing analyses / pricing ladders, possess interest in exploring new business models, etc.


- Connect the Dots: you are comfortable rolling up your sleeves, being flexible and can thrive in a fast pace environment, always keeping hello at center of all things awesome.


- Be A Collaborative Leader: leads cross-functional teams with an optimistic, productive can-do mindset across.


- Demonstrate Curiosity and Passion: consumer-obsessed with an interest in sustainability, design, and/or health / wellness and a desire to challenge the status quo and defy category norms – all in a friendly way.


What you’ll need:


Bachelor’s degree.

3+ years of brand innovation / product marketing experience either in CPG and/or Beauty.

You are nimble, agile, and scrappy – and thrive in fast-paced environments!

You have a track record of exciting product launches!


Become part of our team! We look forward to your application.





Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.  

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

Nearest Major Market: New York City
Nearest Secondary Market: Newark

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