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A part of Colgate-Palmolive since 2006, we made our mark making natural products like toothpaste and deodorant. But what is most important to us? We work to make positive change by doing good and you’ll see that focus in our products, our partnerships, and our people.

We strive to make products that are good for us and good for the planet. We are experts at combining scientific know-how with naturally derived and sourced ingredients to make products that really work.

We donate 10% of our profits to nonprofits addressing issues facing our health, our environment and our kids. Our employees are encouraged to use 5% of their paid time volunteering in their local community. And as a Certified B corporation we are held to the highest social and environmental standards. So you know if we say something is important, we're doing something about it.

A career at Tom’s is one that encourages teamwork, flexibility, and big ideas that help us do better. As a part of the Colgate-Palmolive family, we offer great opportunities for people looking for global experience through work that is challenging and always rewarding.

Job Title:  Digital Marketing Manager

Travel Required?:  Travel - 25% of time
Date:  Nov 19, 2021
Full remote working option

No Relocation Assistance Offered
# 115580 - Kennebunk, Maine, United States

The Digital Marketing Manager is responsible for bringing the  Tom’s of Maine brand purpose to life across major digital marketing platforms, including Social Media, Brand Site, and Direct to Consumer.  This is a key role on the Tom’s of Maine Marketing team, with critical strategic and executional responsibilities. 

The ideal candidate is a solutions-oriented leader, with a proven ability to work independently and collaboratively. They will know how to explicitly connect our brand and business objectives to the needs and values of our consumers.  They will know how to work with multiple internal and external stakeholders to develop clear, data-driven strategies that deliver results. They will have a keen eye for evaluating creative content, with a focus on building a distinct brand story and delivering meaningful value.  And they understand how to execute with excellence, not only managing projects to successful completion in a fast-paced environment, but also championing clear communication and a continuous-improvement approach.   


Key Responsibilities Include:


  • Lead development of key annual marketing strategies, with emphasis on Social Media, Brand Site, DTC and Influencer Marketing
  • Lead the editorial process for ongoing content marketing in collaboration with internal commercial marketing partners (Category, Commerce and Sales) and external agency partners.  Manage cross-functional editorial sessions and content calendar creation and editorial process.  Find new ways  to make Tom’s of Maine more present in the moments and conversations that matter to our fans. 
  • Lead direct to consumer brand strategy, building a DTC experience  that reinforces brand purpose and helps us better understand our fans.  Collaborate to ensure strong integration between DTC and other tactics (social media, and influencer).  Manage promotional strategy and development of best-in-class site content to  drive site traffic, conversion, and data acquisition. Test new ways to bring brand purpose to life, and add value for fans.   .     
  • Participate in ongoing community management across social channels, and provide training, direction and feedback to agency partners. 
  • Help develop KPIs that directly connect results on responsible digital activities to critical business and brand activities.  Keep team focused on KPIs and opportunities for optimization, keep organization informed of ongoing results and implications.
  • Champion a test and learn approach.  Work to continuously find measurable, scalable opportunities.  Develop the rationale, plan and budget.  Execute and share results and implications,  
  • Manage business scope and budget, including ongoing relationship with key outside content marketing and influencer marketing business partners
  • Serve as company digital ambassador.  Actively participate in your own continuous development to maintain the most up-to-date expertise including knowledge on emerging trends and opportunities.  Serve as a thought leader in partnership with key partners including category, CSR, DE&I, and commerce marketing.  Help to build the organizational “digital IQ” by sharing your knowledge broadly. 


Applied Knowledge and Skills

  • Strategic and operational knowledge of social channel management including but not limited to: Facebook, Instagram, Tik Tok, Snapchat, and Twitter
  • Thought leadership in social media and content marketing.  Understand emerging trends and how to apply them to our business.
  • Experience with social listening tools (eg; Netbase, Synthesio) including sentiment tracking, trend spotting for activation opportunities
  • KPI reporting
  • Creative skills - photography, graphic design, videography, copywriting, and experience with Photoshop, InDesign, and Illustrator a major plus



  • At least 3 years of professional experience in social media management or related fields.
  • Creative strategist.  Know how to sift through the data to build clear strategies that will deliver results
  • Independent problem solver.  Willing to venture out and find solutions even when the path forward is unclear.
  • Compelling storyteller.  Strong written and verbal communication skills, with the ability to inform, engage and motivate diverse audiences through story.
  • Strong collaborator.  Ability to work with a diverse group of stakeholders, fostering a culture of inclusion, teamwork, and commitment to objectives.
  • Exceptional project manager.  Able to handle multiple tasks simultaneously, sometimes with tight timelines and budgets.   

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law

Are you interested in working for Tom's of Maine? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Empowering a naturally healthy life – for our family and yours – for over 45 years.  When Tom and Kate Chappell moved to Maine and started making natural personal care products, they were guided by two simple philosophies.  
• First, that it was possible to make effective personal care products that were free from artificial flavors, fragrances, sweeteners, colors and preservatives.
• And second, that businesses should be good corporate citizens working to care for the planet and communities.  These same philosophies guide us to this day.  Tom’s of Maine products – including toothpaste, deodorant, mouthwash, bar soap, body wash, lotions and lip balms – are sold across the United States and Canada.  And because we are so committed to giving back, we donate 10% of our profits to charitable organizations, and our employees can use 5% of their paid time volunteering for causes they are passionate about.  

Tom’s of Maine is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Tom’s of Maine and Colgate, please visit and, or find us on LinkedIn, Facebook, Twitter, Instagram and YouTube. 

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

Nearest Major Market: Portland Maine

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