Job Title:  POC Brand Manager

No Relocation Assistance Offered
# 158113 - Istanbul, Turkey, Turkey

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

We are Colgate-Palmolive - a caring, innovative growth company reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with a portfolio in Oral Care, Personal Care, Home Care and Pet Nutrition.

At Colgate-Palmolive we have a purpose! Every day around the world, we transform the lives of millions of families through groundbreaking innovation, outstanding products and committed people.

Our strong culture of collaboration, diversity, sustainability and inclusion is rooted in our core values of Caring, Global Teamwork and Continuous Improvement. Employees are rewarded by rich career development and career experiences. We pride ourselves on our work life balance, our focus on delivering high ethical standards and our dedication to developing our employees. With many local benefits such as Summer Hours, Live Better activities, Product Parcels and Health Checks. We are excited to invite applications for the position of Marketing Manager in the Innovation team which is part of the Africa/Eurasia Marketing Division team. In this role, ou will lead the Equity strategy, Innovation roadmap & IBE (Integrated Brand Experience) development for the Palmolive brand for the Africa/Eurasia Division.

The job location will be Istanbul.

SCOPE OF RESPONSIBILITY:

POC Manager is responsible for building up and strengthening the scientific image of Colgate and developing trusting, long term partnership with designated academic institutions ( including pharmacy when appropriate) at national level. The position plays an integral role in positioning Colgate in the professional  especially with the next generation of dentists as an important scientific , innovative and credible partner who is engaged in improving health. Roles include to plan and execute the full digital strategy & plan for professional engagement and communication throughout the full funnel ACPL. 

JOB RESPONSIBILITIES:

• Building trusting long term partnership and lasting strategic alliances
• Increasing knowledge and building use of Colgate Products
• Leveraging the partnership with academia to conduct network clinical / laboratory research with Colgate R&D
• Represents Colgate at local dental research and dental educational conferences
• Coordinates and gives lectures and presentation on scientific topics to faculty and students
• Monitor and update professional website content and layout according to company priorities
• Content development for dentist and students taking in consideration formats trends
• Run CRM activities
• Work with Global and Division and local Consumer marketing team on tools implement and implementation

REQUIRED QUALIFICATIONS: 

• At least 5 years of practical experience; preferably with a Multinational FMCG company
• Fluent in English
• Higher Education degree required

REPORTING RELATIONSHIPS:  

Reports to: Sr Manager Strategic Innovation Projects Marketing

Travel : %30 to %50 

FUNCTIONAL COMPETENCIES:

PROFESSIONAL PARTNERSHIP BUILDING 

• Building and sustaining long-term partnerships for mutual benefit with current and future practitioners, academic institutions, key opinion leaders, dental associations, public health authorities and others
• Knows the strategic importance of building critical relationships and networks within the dental profession 
• Takes initiative to identify and build partnerships with key opinion leaders, academic institutions, and other influential professional and health-related groups
• Recognizes the critical importance of face-to-face contact and makes it top priority 
• Generates strong credibility by speaking knowledgeably and objectively about the scientific literature, Colgate’s products and the science behind the brand 
• Interacts effectively, building rapport and partnerships with the dental professional community, including key opinion leaders, academia, government officials, professional associations, pharmacists and practitioners. 
• Pursues relevant information and gains insight to discover key levers that influence endorsement and usage decisions 
• Provides valuable, scientific information and evidence based on what the professional is interested in
• Demonstrates Colgate’s values in all contacts with external partners

ORAL CARE SCIENCE AND BRAND KNOWLEDGE

• Having comprehensive knowledge of oral care technology, products and scientific literature to link science and marketing and to effectively communicate as an expert-to-expert partner
• Communicates effectively the science behind the brand’s ingredients and technology and its clinical relevance and therapeutic benefits
• Has the thorough understanding to speak informatively and competently about Colgate technology and products – indication, clinical support, product usage, features and benefits and knows the related scientific literature in-depth
• Keeps current on scientific literature by having scientific discussions with key opinion leaders, participating in scientific conferences and regularly accessing relevant scientific literature
• Expresses complex scientific content into understandable messages tailored to the professional’s and consumer marketing’s levels of understanding
• Translates science and technology into practical, relevant heath care information that captures the professionals’ attention
• Leverages knowledge of oral diseases, local population health trends and oral care problems to identify potential business opportunities
• Is proactive in acquiring knowledge of Colgate’s technology and products
• Works with consumer marketing to translate scientific messages to external target groups, including key opinion leaders, practitioners, dental hygienists, pharmacists and consumers

COMMERCIAL PERSPECTIVE

• Understanding the commercial value of gaining professional endorsements
• Articulates clearly the commercial importance of gaining professional endorsements
• Stays informed and speaks knowledgeably about the commercial strategies behind the brand
•  Uses an understanding of the needs and objectives of the dental professional to achieve mutual benefit
• Recognizes the importance of having both product knowledge and commercial training
• Invests time to clearly define what to accomplish from every detailing/sales call
• Is proactive at learning about the focus and priorities of the dental practice to educate the professional on relevant products
• Takes initiative to plan the details of all detailing/sales calls
• Approaches the detailer role as an expert-to-expert partner who influences endorsements and, if appropriate, sales
• Adheres to local trade practices and regulations, understanding fully what can and cannot be done
• Knows how to develop a comprehensive commercial plan that incorporates both the quality and quantity aspects of detailing

PROFESSIONAL, CONSUMER AND COMPETITIVE INSIGHT

• Developing insight about the professional market, competitors, professionals and consumers to strengthen Colgate’s scientific image, gain professional endorsements and achieve oral care leadership
• Gets to know how different professionals think in order to define the appropriate communications strategy and to drive brand recommendations and usage
• Gets to know the competition – their brands, ingredients, features, benefits, activities and scientific evidence – what they’re doing in the professional market and where they’re heading to gain insights for differentiating the CP brand
• Reports all competitive information discovered and initiates actions for addressing them
•  Seeks contact with, stays close to and listens carefully to the consumer marketing organization, influencing the consistency of messaging
•  Knows how to use market research to gain insights for winning on the ground with the dental profession
•  Shows an intellectual curiosity about what brands professionals consider for use and how they become a recommender of a Colgate or competitor’s brand
•  Draws meaningful conclusions from market, academic and professional trends
•  Explores and leverages good ideas and best practices from other countries, regions and industries

STRATEGIC THINKING 

• Integrating oral care science and insight to develop strategies and plans that build Colgate’s partnership with the dental profession, strengthen Colgate’s scientific image and gain professional endorsement
• Speaks knowledgably about professional oral care strategy, the 10-point professional plan, and all the activities necessary to build professional endorsement and brand leadership
• Has thorough knowledge of the dental professional channel and pharmacy needs and their importance to achieving strategic objectives 
• Uses insights about the scientific/dental community, academia, consumers and competitors to develop appropriate strategies, concepts and plans 
•  Works collaboratively with colleagues to incorporate local insight and ideas into global, regional and local strategies, plans, programs and materials 
•  Promotes the global professional oral care vision, positioning and messaging while adapting to local requirements 
•  Translates into concrete action plans what Colgate needs to do in response to external dynamics and gains buy in from local, regional and global management teams as needed
• Demonstrates a long-term perspective when deciding on investments in scientific affairs/professional relations and oral health education programs
•  Stays updated on local and worldwide changes in health systems, oral health trends and public health policies and applies them to defining business needs and objectives
•  Prioritizes financial decisions based on strategic importance and fit, potential business payoff or partnership-building opportunity

PROFESSIONAL MARKETING MANAGEMENT 

• Branding and positioning Colgate products for the professional market to strengthen Colgate’s scientific image, gain endorsements and achieve oral care leadership
• Uses brand management and positioning statements to guide all professional activities and materials
•  Is proactive at aligning professional and consumer marketing strategy, plans, resources and messages 
•  Thinks about achieving brand recommendation and usage objectives by differentiating unique features and benefits 
•  Understands how the professional is likely to respond to professional marketing communications and develops relevant, useful professional materials 
•  Develops unique programs and approaches for influencing the use and recommendation of Colgate products
•  Creates convincing messages, materials and educational activities that convey Colgate’s scientific integrity and brand positioning
•  Applies knowledge of oral disease and specific therapeutic regimes to strengthen brand positioning and to develop clinically supported messages and claims focused on key product benefits
•  Capitalizes on a variety of approaches including sampling, print, education and web based activities etc. to reach professionals
•  Develops innovative marketing materials and educational activities to communicate features and benefits of Colgate’s products
•  Is proactive at testing, developing and validating materials with dental professionals

CONSUMER / CUSTOMER-FOCUSED

• Putting the consumer and customer at the heart of everything; taking action to meet consumer / customer / profession needs and increase satisfaction; considering both internal and external stakeholder needs.
• Actively seeks in-depth understanding of customer / consumer / profession needs and trends
•  Anticipates consumer / customer / profession needs
•  Finds new ways to get closer to consumers / customers /the profession to increase their satisfaction
•  Takes quick action to resolve consumer / customer /profession issues
• Follows up to ensure that products and services meet customer / consumer / profession needs

EFFECTIVE EXECUTION

• Achieving results with speed and excellence; eliminating unnecessary work; adding value to the organization by motivating others to action; holding self and others accountable for results.
• Establishes clear, challenging and measurable goals for all stakeholders
• Balances speed with quality in achieving goals
• Simplifies systems and processes to eliminate unnecessary work
• Shows passion and energy in tackling challenging goals
• Clarifies who is responsible for which results and holds people accountable for delivering them
• Delivers against commitments

LEADERSHIP COMPETENCIES:

COMMUNICATE EFFECTIVELY

• Shares information openly
• Clearly and simply expresses ideas and concepts

PROMOTE TEAMWORK

• Displays teamwork in getting work done
• Encourages people to work as a team
• Anticipates and facilitates resolution of conflict

PLANNING/PRIORITY SETTING

• Monitors progress and adapts plans according to change in circumstances
• Anticipates and removes potential roadblocks and develops contingency plans when needed
• Manages expectations of others and negotiates priorities

RESULTS ORIENTED

• Demonstrates high energy in tackling challenging goals
• Simplifies systems and processes to eliminate unnecessary work
• Overcomes barriers to achieve results
• Promise to act accordingly to Code of Conduct defined by Colgate-Palmolive Global and Colgate-Palmolive Turkey's Information Security Management Systems' rules, procedures and politics.

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Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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