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A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill’s Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Marketing Executive

Travel Required?:  No Travel
Date:  Aug 23, 2024
On-site

No Relocation Assistance Offered
# 160610 - Hong Kong, Hong Kong, China

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

The job is for 1-Year Fixed Term Contract 

 

Job Description:

  • Assist in develop and execute brand plans & strategies to maximize brand awareness and achieve business goals

  • To work with media & creative agencies to develop strategic media plans and advertising assets

  • Manage ad hoc branding related projects when required

  • Develop shopper campaign for strategic core SKU and NPD to drive online and offline SOM growth 

  • Create or customize, shopper programs that help drive traffic, loyalty, conversion and basket size

  • Work in collaboration with key accounts and marketing functions, to ensure alignment and execution in line with brand strategies

  • Develop fact-based sell stories that enable the successful sell-in of shopper marketing programs

 

Principal Duties and Responsibilities

 

%

Task

45%

Brand Ownership

  • Work together with Senior Brand Manager to build consumer demand through in-depth knowledge of the market, channels, brand, and the consumers

  • Assist to plan, develop, execute and monitor various online and offline marketing campaigns including digital & social marketing, events, partnership, merchandising activities etc in line with brand strategies to maximize brand awareness and achieve business goals

  • Work with internal digital team to revamp website and develop customer journey to drive consumer loyalty

  • Work with creative agencies to develop impactful advertising assets to drive consumer demand among pet parents & veterinary profession partners

  • Work closely with the Professional and Veterinary Affairs team on material development for Veterinary customers, with e-commerce team to help build strong demand generations plans, with customer development teams to manage annual budgets,Manage ad hoc branding related projects when required

25%

6Ps execution

  • Assist  to create impactful in-store and in-clinic (including e-commerce) presence to make Hill’s the preferred pet nutrition brand of Vets as well as pet parents

  • Define & drive the right communication for different types of stores & clinics. Help produce / procure the right marketing material, including posters, shelf units, folders, detailers & other POSM

20%

Consumer relationship management

  • Assist to maximize consumer acquisition and retention, improve consumer relationships and drive sales growth.

  • Define & drive the right communication via digital and social

10%

Market Insight, Intelligence and Analysis

  • Be the expert on your brand and its market environment by analyzing data, field visits, consumer immersions

  • Use available third party data to monitor competitors’ performance

  • Basis data driven insights, identify growth opportunities, plan actions and make recommendations to cross functional teams

100

Total Percent (not to exceed 100%)

This is not an exhaustive list of duties or functions.

 

Education/ Experience Requirements

  • Bachelor’s Degree in Marketing, Brand Management,  Business Administration  or related disciplines

  • Full function marketing management and execution experience

  • Preferable experience in FMCG, retail (FMCG), nutrition.

  • Familiarity with the pet food business is a plus.

  • Experience in consumer marketing experience is a plus

  • Immediate availability is highly preferred

 

Expected Areas of Skills 

  • Fluent in Cantonese and English

  • Demonstrated ability to effectively manage marketing plan execution with attention to details and strong multitasking capability. Ability to think strategically and to identify and resolve problems.

  • Ability to manage stressful situations effectively and maintain a positive attitude.

  • Good interpersonal skills.

  • Excellent communication skills (internal and external, all levels).

  • Pursues win-win solutions with persistence, compromise, and respect

  • Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption

  • Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution

  • Digitally savvy and curious, understand the dynamics of eCommerce

  • PC Knowledge in MS Excel, Word & PowerPoint and Chinese Processing

 

Leadership Competencies (Should match the Colgate Global Competencies) 

  • Consumer/Customer Focused
 

Functional Competencies (Should match the Colgate Global Competencies) 

  • Cross-Organizational Collaboration

  • Consumer and Shopper Insight

  • Brand Management

 

Working Relationships (Key partnerships and reporting relationships)

  • Does this position supervise:  No

  • Reporting to Senior Brand Manager

  • Finance team

  • Customer Development team

  • Customer Service & Logistics  team

  • Professional Veterinary Affairs team

  • Hill’s Asia Regional and Global teams

  • Outside working relationships include Advertising/Promotions/Public Relations agencies

 

Travel Requirements 

Expected percentage of travel:  0%


Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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