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A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill’s Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Brand Manager

Travel Required?:  Travel - up to 10% of time
Date:  19 Apr 2024
On-site

No Relocation Assistance Offered
# 158463 - Hong Kong, Hong Kong, China

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognised for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

About Us

Hello. Woof. Miow.

 

Are you a pet lover with a passion for branding and marketing? Does the idea of helping millions of pets live a long and healthy life motivate you? Does the idea of working on one of the largest and fast growing pet nutrition brands in the world excite you? If yes, we are looking for you!

 

We are Hill’s - a caring, innovative growth company reimagining a healthier future for all people, their pets, and our planet. We are part of Colgate-Palmolive, a leading global consumer products company with a portfolio in Oral Care, Personal Care, Home Care and Pet Nutrition.

 

At Hill's we have a purpose! Every day around the world, we help transform the lives of millions of pet families through groundbreaking innovation, outstanding nutrition, and committed people.

 

Our strong culture of collaboration, diversity, sustainability and inclusion is rooted in our core values of Caring, Inclusive and Courageous. Employees are rewarded with opportunities for career development and experiences.

 

We pride ourselves on our focus on delivering high ethical standards and dedication to developing our employees. With many local benefits such as Hybrid Working, Summer Hours, Live Better activities, Product Parcels and Medical Insurance Benefits, and of course, the opportunity of playing a role in transforming lives of pets, and their parents!

About the Role

We are out here to find a dynamic and talented brand manager to join our Regional Brand Marketing Team and help us take Hill’s to the next level in the Greater Asia Region. To unlock growth and build it into a future growth driver for Hill’s, Greater Asia is a newly formed region, which includes our businesses in Japan, South Korea, Taiwan, Hong Kong, Thailand, Malaysia, Singapore, Indonesia and China. 

 

In this action packed and exciting role, you will be the OWNER of YOUR brand, reporting into the Regional Marketing Director. You ll work closely with internal and external teams  to create and execute exciting brand strategies to achieve business goals. These will include: 

Internal: Global marketing, subsidiary brand teams, Integrated Brand Experience (IBE) team, E-commerce, Customer Development, PVA, Supply Chain, Regulatory, Legal

External: Regional creative agency(s), regional media agency(s), Key Customers / Distributors

 

As the brand owner, you’ll be leading all regional brand initiatives including brand strategy, portfolio management, new product launches, pricing strategy, regional brand campaigns, Monitoring, Reporting, Market insights / intelligence, and overall support for our business in the region to help unlock growth. If this sounds like you, we want to hear from you.


 

Role highlights:

  • Brand ownership & strategy

  • Portfolio management and new product launches

  • Advertising and campaigns

  • Market Insight, Intelligence and Analysis

The ideal candidate:

  • Basic qualifications include: Bachelor’s Degree in Marketing, Business Management or related.  A MBA is preferred

  • 5+ years of experience in marketing functions including marketing management, strategy planning, execution and project management experience. 

  • Preferable experience in FMCG, retail (FMCG), nutrition.

  • Familiarity with the pet food business is a plus.

  • Experience in category management and/or consumer marketing experience is a plus

  • Language fluency in English. Understanding of Japanese / Mandarin / Korean / Cantonese is a plus

  • Excellent business and communication (written & presentation) skills

  • Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution

  • Digitally savvy and curious, understand the dynamics of eCommerce

 

If you think you are the ideal candidate for this position, apply now!

 

Principal Duties and Responsibilities

 

%

Task

30%

Brand Ownership

  • Be the owner of the brand, and lead and manage annual strategic marketing plans and initiatives

  • Build consumer demand through in-depth knowledge of the market, channels, brand, and the consumer

  • Plan the annual regional calendar of events and initiatives to create an impactful brand plan to impact both pet parents and veterinary profession partners

  • Build and drive pricing strategy for the brand, and partner with subsidiary teams to drive execution

  • Work closely with the Professional and Veterinary Affairs team to develop and drive initiatives for Veterinary customers, with e-commerce team to help build strong demand generations plans, with customer development teams, with Finance Manager to manage annual budgets, with Supply Chain team to help ensure the right stock availability, and with Hill’s global marketing team to ensure that we are creating one consistent brand across the world, efficiently and effectively!

30%

Portfolio Management and New Product Launches

  • Manage and develop a winning brand portfolio

  • Lead new product roll-outs to unlock growth

  • Work with cross functional teams to craft and develop a winning claims pipeline

  • Product transition planning in case of product upgrades

  • Developing the right sizing and pricing strategy for our products

  • Regularly review simplification opportunities to keep the portfolio tight and efficient

20%

Advertising and Campaigns

  • Lead rollout of regional campaigns, both global and local, in line with the brand strategy

  • Partner to create impactful in-store and in-clinic (including e-commerce) presence to make Hill’s the preferred pet nutrition brand of Vets as well as pet parents

  • Be the owner of how the brand gets represented in all campaigns and assets across touchpoint. Partner with regional e-commerce team to create regional sales events campaigns

20%

Market Insight, Intelligence and Analysis

  • Be the expert on your brand and its environment by analyzing data, field visits, consumer immersions

  • Analyze and evaluate market & business data to monitor business trends versus action plan

  • Use available third party data to monitor competitors’ performance

  • Be the brand leader for research / insights initiatives to unearth consumer insights

  • Basis data driven insights, identify growth opportunities, plan actions and make recommendations to cross functional teams

100

Total Percent (not to exceed 100%)

This is not an exhaustive list of duties or functions.

 

Working Relationships (Key partnerships and reporting relationships)

  • Does this position supervise:  No

  • Regional Marketing Director

  • Integrated Brand Experience team

  • Finance team

  • Customer Development team

  • Customer Service & Logistics  team

  • Professional Veterinary Affairs team

  • Hill’s subsidiary marketing teams

  • Hill’s global marketing teams

  • Outside working relationships include Advertising/Promotions/Public Relations agencies, Key customers

 

Travel Requirements 

Expected percentage of travel:  Up to 10% 


Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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