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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Senior Brand Manager (m/f/d) - Home Care

Travel Required?:  Travel - up to 10% of time
Date:  Jan 15, 2023

No Relocation Assistance Offered
# 146583 - Hamburg, Hamburg, Germany


We are looking for a Senior Brand Manager (f/m/d) for our Home Care brands to join our Hamburg team full-time at the earliest possible date. The Senior Brand Manager develops product strategies 5Ps based on overall category and brand strategies and on shopper and customer insights. You will work closely with both Retail Marketing and Customer Development to develop strategies and tactics to meet established sales, market share and overall company goals.



  • Development and implementation of strong brand strategies/plans and support programs for our products.

  • Develop product strategy and 5Ps by product based on consumer and shopper expertise/insights.

  • Planning, implementing and tracking of new product launches and re-launches in close collaboration with International Marketing department and local Customer Development teams.

  • Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for products/services.

  • Develop 5P’s communication tools in strong collaboration with Retail Marketing for local Customer Development teams to execute the plans.

  • Responsible for 5P’s tracking, for continuously monitoring and working with Customer Development for corrections when needed.

  • Interact with external partners including media & advertising agencies, trade customers, cooperation partners, market research consultants.

  • Define budget reviews/mid-year review volume plans & financial goals by category aligned with commercial team.



  • College or University degree.

  • A proven track record of performance with 4 to 6 years of work experience in Brand Management.

  • Business knowledge and understanding on category and brand strategies.

  • Ability to manage different promotions and activation (BTL, ATL) at the same time.

  • Ability to build good relationship with Customer Development and Retail Marketing to implement the strategies, to build activity grid and achieve marketing objectives.

  • Financial knowledge (P&L) to recommend initiatives that brings financial results and understanding the impact on the business and ROI.

  • Fluent in English and German.


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.


Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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