Job Title:  Digital Engagement & CRM Manager (m/f/d)

 # 153331 - Hamburg, Hamburg, Germany

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.

Job Purpose

This new role is part of the digital transformation & media team and focuses on our DACH markets in identifying, enabling and bringing to life relevant consumer engagement touchpoints across our consumers’ journeys. 

Job Responsibilities

• Lead our multibrand CRM program and its extension to other relevant consumer touchpoints like website (applications), apps or WhatsApp/ SMS to create engaging multi channel connected customer experiences and build lasting relations. Define the strategy, approach, methodologies, frameworks and identify the right tools.
• Define and execute the strategy to drive traffic to and encourage the engagement with those touch points.
• Develop and execute campaigns across those touchpoints in close collaboration with the cross functional internal and external partners, i.e. our in-house Creative Studio, brand and media team & agencies.
• Evolve our content strategy to ensure the right content across all touchpoints to educate and engage our consumers and build lasting brand preference.
• Enable all owned channels for data acquisition and build initiatives to acquire, enrich, engage and utilize 1P data across all digital channels. 
• Drive best practices across the organization including how to engage consumers, acquire quality first-party data, enrich audience segments, and utilize the acquired data to optimize performance marketing and conversion.
• Work very closely with internal teams such as Brand Marketing, eCommerce, Media and Analytics to deliver an aligned customer experience. 
• Benchmark competition to offer up recommendations on best-in-class CRM practices.
• Lead & inspire others in the implementation of this plan.

Qualifications

Background

• 4+ years’ experience in a similar role.
• Strong understanding of customer lifecycle and how to influence customer behavior through multi channel CRM campaigns.
• Proven experience in setting multi-channel CRM strategy and plans and in developing marketing content across different channels. 
• Experience in multi-channel campaign planning, delivery and optimization. Proven experience in setting up automated email marketing programmes. Experience in segmentation, targeting and personalisation at scale.
• Experience with HTML, CSS, Javascript and a data query language (MySQL) strongly preferred. 

Personal skills

• Strong team player enjoying working cross functionally with internal and external partners.
• Strong verbal and written communication skills, proven ability to work independently and with stakeholders across different geographies.
• Experience working in a fast-paced commercial environment. Performance focused, eager to drive continuous test & learn across our DACH organization and throughout Europe.
• Excellent analytical skills with experience of and comfort with using data to guide decision making. Attention to detail and planning skills are essential.
• Fluency in both German and English required.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive?

You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

No Relocation Assistance Offered