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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Data Driven Marketing Manager (m/f/d)

Travel Required?:  No Travel
Date:  12-Nov-2022
Partial remote working option

No Relocation Assistance Offered
# 136939 - Hamburg, Hamburg, Germany

Job Profile

  • Responsible for the acquisition, segmentation, utilization and mapping of all available 1P, 2P and 3P data within the CEW hub
  • Development, management and optimization of data-driven marketing campaigns
  • Support of the IMC manager in the context of holistic media planning
  • Adaptation and optimization of the campaign strategy based on the KPIs and the implementation of A/B testing
  • Support with real-time tracking, reporting and optimization of media plans and controlling campaign performance and strategy based on the agreed KPIs using dynamic, interactive dashboards
  • Responsibility for the holistic search approach along the consumer journey
  • Close exchange with the external agencies and cooperation with the key stakeholders of the digital ecosystem
     

Performance Analytics

  • Expert for tracking & website analytics
  • Development, control and optimization of a KPI framework along the user journey
  • Evaluation of touchpoints along the user journey and attribution of the sales impact
  • Preparing for market changes like Privacy Sandbox & Cookieless
  • Implementation and expansion of internal reporting and dashboarding capacity

 

Knowledge transfer and further qualification of the organization

  • Induction and management of trainees, potentially management of employees from the areas of website / SEO and CRM
  • Implementation of a local "Test & Learn" agenda for performance media campaigns to further develop performance media channels
  • Training (eCom Basics, Digital Media Basics) and advising the brand team
  • Expansion of digital skills in the team & the entire company

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

 

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.  

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love programme please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

 

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.


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